Photography marketing

11 Steps to Start a Profitable Photography Business in Nigeria – TechEconomy Nigeria

The profitability of running a photo studio business cannot be overstated. Owning a photo studio automatically makes you a boss of yourself.

Hiring people to work in your studio makes you a job creator in society. Photography services are requested almost hourly by almost everyone.

Thus, the possibility of earning a daily income from it is there. The profession of photographer, even if it is a little stressful, is without mincing words, a source of money.

Being a profitable but less stressful business, a photo studio business is one that tests your creativity and love for art. Your creativity and passion for art come into play in terms of choosing the right color of clothing to suit your client.

Also, it’s choosing the right background to match the colors. Third, there is the ability to blend background and context well with the prevailing situation.

So today I am going to give you detailed steps to start a profitable photography business in Nigeria, without further ado, let’s get started.

1. Learn the skills first

You can’t just start a photography or photo studio business when you have next to nothing about the business. Thus, the acquisition of the required skills is essential.

You can do this by signing up for an apprenticeship of at least six (6) months with a good photo studio in town. To fully understand the business, I suggest you stay there for up to two (2) years and learn the background of the business.

Alternatively, you can enroll in a photography school where you can also learn this craft. At the end of your course (whether in apprenticeship or photography school), get a good certificate.

This will attest to your competence in the field of photography and photo studio management in general.

2. Set up start-up capital

N500,000 will get you started. A good SLR camera (N300,000+) and a laptop with high RAM (N200,000) are all you need to get started. The idea is that you take photos occasionally, edit them on your laptop, and process them at a digital lab operator. Don’t be discouraged if you don’t have enough funds to set up a studio yet. With hard work and diligence, you’ll get there in no time.

3. Choose a digital photography niche.

find your photography niche, and conquer. Photographers face many competitors every day, one of the best business decisions you can make is to specialize in a particular type of photography.

There are many types of digital photography niches that you can choose to specialize in, but choose a specialization, such as wedding photography, event photography, etc. is the best way to distinguish yourself from other professional photographers.

4. Buy the right photography equipment.

Your camera is an important, long-term investment in your new photography business. To begin with, you will need to get the satisfying gadget in the market that you can afford.

Because you are in a digital photography business, you may also need a computer and software to edit your photos. Here is a list of approved gear to get started: main lens, digital camera, camera tripod, external flash, camera bag, SD memory cards, extra batteries and cleaning kits.

5. Choose a suitable business location

In every business, your location matters a lot. Where you locate your business can attract more customers or cause you to lose customers.

In the area of ​​photo studios, your location should be easily accessible, perhaps along a major city road or walkway. It should not be hidden from passers-by.

Remember, this is a business for everyone, not a few people. Don’t be a photo studio businessman or businesswoman. Go ahead and search for jobs at events as well. You could direct your clients to your photo studio afterwards.

6. Create a great photography portfolio.

A professional photography portfolio is something every photographer should invest in. It’s a great way to showcase your work and generate interest in your art or business. A beautiful and comprehensive photography portfolio is your #1 asset as a 21st century photographer.

Today, you can create an online photography website accessible to clients on their tablet, smartphone, or laptop instead of using a photo book.

7. Create a business strategy plan.

Creating a business plan is as easy as searching for “business plan for photography businesses” on Google. Download a business plan template that’s right for you and fill it in with your own business information.

It is very important to have a workable plan on how you are going to succeed. This plan evolves over time as you gain experience and learn more about what is possible and what is not.

8. Register your business with CAC.

In Nigeria, every business is a legal entity that must be registered as a Business Name (BN) or a Limited Liability Company (LTD). The government institution responsible for registering new businesses in Nigeria is the Corporate Affairs Commission (CAC).

Even if you run a business from your home, you still need to register the business. Registering your business also allows you to do things like open a bank account for your business, file tax returns, and more.

9. Develop a digital advertising plan.

Besides being a professional photographer, you’ll want to analyze everything about digital advertising and controlling social media to sell your services. If you find it difficult to do everything yourself, then investing in a monthly contract with a digital advertising and marketing company will definitely be worth it.

The key to success in a photography business is publicity. Use your private and expert networks to promote your business. Attend bridal parties and events focused on your market.

10. Dress to impress

If you want people to take you seriously, you have to take your appearance seriously. Gone are the days when photographers looked like they were being chased by a pack of dogs. You are part of the fashion industry friend, watch your role!

11. Build and develop your relationships with your customers.

The one aspect you cannot underestimate is building lasting relationships with customers. Finding the first clients to hire and pay you for photography assignments is always a challenge.

As more and more clients contact your photography business, there will be a considerable amount to follow. More than you can do in your head, have a system in place to keep all of your customers sorted.

Conclusion

Building a sustainable photo studio business cannot be fully summarized in a short article like this. Expand your reach. Read more articles. Ask questions of people who have been in this business. Learn about their ups and downs and apply their expert wisdom. I bet that in no time, with patience and consistency, you will reach the top of this company.

About the writer:

My name is Kenneth Horsfall and I am the Creative Director and Founder of KS Kennysoft Studios Production Ltd affectionately called Kennysoft STUDIO. Kennysoft STUDIOs is a Nigerian video production and animation studio. And also, the founder and head instructor of the Kennysoft Film Academy. I can be reached via di******@ke*************.com