Photography marketing

5 Common Photography Mistakes When Listing Rentals | Think about real estate

Avoid these real estate photography mistakes to give your rental properties the best chance to stand out.

Do you buy more online or in person?

We’re willing to bet you start your buying journey online often (just like us). Tenants too.

Without exceptional photography, potential tenants will skim over your property and ignore it.

Many real estate photographers make the same mistakes over and over. We describe the five most common mistakes in real estate photography and how to avoid them.

1. Close-ups

A common misconception is that showing off a property’s best features means you need to take lots of close-up photos. The reality is that close-ups make rooms seem smaller and repetitive.

Have you ever watched an ad and found a series of close-ups of the baseboard heater, inside a closet, kitchen cabinets, or other oddities? While the intent is likely to show condition, age, or essential property information, the result for the viewer is boredom. Renters want to see photos that show the layout and feel of the home, not the boring details. The refrigerator brand can wait until you are about to sign a lease.

2. Different orientations

Photos should not look like they were taken with a phone and without a plan.

A clear indicator that the photos have been an afterthought is when they are oriented both vertically and horizontally. To be coherent. If possible, stick to horizontal plans, which lend themselves best to real estate. If a photo requires a vertical orientation, upload it properly, so it’s not sideways.

3. Use outdated photos

Some rentals may stay on the market for a while, which means photos may need to be updated. If you renovated the property, be sure to include photos that reflect the improvements. You will likely be able to rent the property out faster and for a more lucrative rental price if you do.

Also, if the seasons change, update the outdoor photo. You don’t want it to be obvious that your property has been on the market since December – with holiday decorations on the front door and snow on the lawn – when June rolls around.

5. Blurred photos

Photos must be professional. If they come out blurry, take them back. Blurry photos discredit the home, the property manager, and everyone else involved. Additionally, properties with poorly taken photos often take longer to rent out, leading to lower income for landlords.

6. Lack of “coming soon” photos

Soon, listings allow you to pre-market a property. Adding upcoming photos provides a significant marketing benefit to owners. Zillow lowers ad rankings without coming soon to images, making it harder for renters to find them.

Many property managers and investors choose not to receive upcoming photos because they don’t have good shots, but virtual tours can solve this problem effectively. You can use PlanOmatic to create a Matterport virtual tour while preparing the property for rental. Then you can use the tour and stills from your upcoming photos, providing an accurate view of the property.

Your future tenants are probably shopping for real estate online right now. Avoiding these common real estate photography pitfalls will help your property shine and give it the best chance of being rented out.


Kori Covrigaru is the co-founder and CEO of PlanOmatic. PlanOmatic delivers quality photos, floor plans and 3D images to the single family rental industry nationwide, quickly and at scale.

With an unwavering determination for the success of his clients, he has created a team that thrives on the core value “together we win”. Operating a nationwide network of over 200 contractors and over 40 employees, Covrigaru has met the moment with the unique value proposition that PlanOmatic delivers through technology combined with data to support client goals.