Photography marketing

8 Ways To Make Money With Your Photography

“You can’t make money with photography” is one of the biggest misconceptions you’ll hear. Unfortunately, it also prevents many people from pursuing their interest in this field and turning it into something bigger.

If you are willing to think outside the box, there are a number of ways you can make money from photography. Best of all, you can, as you develop your experience, potentially exceed any income that an unsatisfying office job might have provided you.

So what are the best ways to make money from your photography? We will take a look.


1. Do photography work for clients


Photo of a person holding their camera in front of their face

Perhaps the most obvious way to make money from your photography is to take pictures for others. Businesses need corporate portraits, and couples on the verge of marriage want people who can beautifully capture the biggest day of their lives.

Networking is your most crucial asset if you want to become a freelance photographer. Get to know the people in your area; you can go say hello to people in person, as well as send emails and LinkedIn connection requests.

Marketing is also a good idea. Consider creating a website that specifically describes what you can offer and try to rank in local search engines. Once your income is consistent and comfortable, you can move on to a genre that you find more interesting.

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2. Start a YouTube channel

Becoming a YouTuber is a great way to potentially make money from your photography. For starters, documenting your journey provides a valuable marketing tool that you can send to others to get a quick glimpse of who you are and what you have to offer.

Over time, you can potentially generate income from YouTube ad revenue as well. However, you will need at least 1,000 subscribers and 4,000 viewing hours for this, so this is something you can consider a long-term project.

Starting a photography YouTube channel can also help drive traffic to other parts of the internet. So, if you are selling items in your store or in a market, this is a great way to get some extra eyes on your business.


3. Sell your presets


Image showing the Lightroom logo on a Mac

When you start to edit your photos, you will notice that you can add presets to them. In addition to making your post-production workflow smoother, they can also save you money from your photography.

To sell your presets, you’ll need to create them in Adobe Lightroom and export them from the app. Then you can list the presets on your own online store or on a marketplace like Etsy. Once people buy them, you’ll send your files in a downloadable format.

To be successful in selling your presets, you will need to have a distinctive style that sets you apart from anyone who tries to do the same. Try to test the water by giving it away for free before you set a price on them.

Related: The Ultimate Guide to Creating and Selling Lightroom Presets

4. Write on the photograph


Photo of a woman working on her laptop

At the moment, you are reading an article on photography. Someone has been paid to assemble this part. Who says you can’t do the same?

Photography is a skill that many people want to learn. And for some, it’s easier to digest information while reading an article than watching a video. You don’t need to have professional experience to meet these needs; you just need to have taken a camera and tried things before.

Several websites (and some print magazines) will pay you to share what you’ve learned with others. You will need to know how to string together sentences, but you don’t have to worry about being on the same level as Shakespeare. If your English is not good, try looking for places to write in your native language.


Related: How to Become a Paid Writer: A Guide for Graduates

5. Set up a TikTok account


Photo of a person holding their phone with the TikTok app

TikTok has taken the world by storm and sweating some of the most established social media platforms, so much so that many of them have created their own TikTok equivalents. If you create a large enough audience, the TikTok Creator Fund is a viable way to generate income by sharing photography-related content.

Many TikTokers don’t get paid the most, so like YouTube, this will be a long-term project. If you don’t want to dance in front of the camera, you don’t need to; Simple how-to videos and quick tips will also help grab the attention of others.

Once you’ve established a presence on TikTok, your followers will join your other social media communities as well. Thus, it has the indirect benefit of potentially increasing your income in other areas.


6. Organize photo tours in your hometown


Photo of several people taking photos in the same location

When people visit a new place, they want advice from the locals. If you happen to live in a location popular with tourists, arranging photo tours can be a great way to make money from your photography.

You can advertise your photo tours on social media, while also creating a booking link on your website. In addition, you can list your experience on Airbnb.

When people travel, many of them want good photos of themselves to share with everyone at home. So, in addition to photo tours, it is worth considering arranging photo shoots.

7. Train others


Photo of a person using their computer

When you have gained enough photography experience, you can sell what you have learned to others through coaching.

There are several coaching opportunities that you can explore. For example, you can create complete online video courses. One-on-one coaching and mentoring is another possibility, as is writing e-books.

Related: The Best Platforms to Create and Sell Online Courses

If you’re worried about how many coaches are out there, don’t be. We all have different personalities and want to work with people we can relate to, so you will find paying customers as long as you have experience and present yourself correctly.

8. Place your photos on stock websites


Photo of a photographer with the camera on his face

While there are plenty of free websites out there, they don’t always have the exact shot that businesses and publications are looking for. Many will look to paid websites like Getty Images and Shutterstock to get what they need.

Stock market websites don’t pay a lot at the start; it may take years before you start to see the pull. However, uploading your images is not difficult and it is an easy way to eventually earn passive income.

Many photo sites have specific rules that you must follow, so it’s worth checking them out before signing up.

Many Ways to Make Money Using Photography

In decades past, making money from photography was much more complicated. But thanks to the Internet, you have many possibilities to explore. Traditional ways of earning an income by taking photos are still helpful, but sticking to them limits your possibilities.

If you don’t want to take photos for others, there are steps you can take to start generating income for yourself today. Building a YouTube channel or building an audience large enough will likely take a few years, but if you are persistent enough and learn from your mistakes, you’ll get to where you want to be.


A YouTuber with a camera
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