The Amazon A9 algorithm for search engines highlights the need for high quality product photography. Don’t let poor quality images hurt sales.
— Aarti – Amazon Professional Photographer
ATLANTA, Georgia, USA, July 6, 2022 /EINPresswire.com/ — For e-commerce, Amazon is one of the largest platforms for sellers to connect with millions of buyers. As the popularity of online shopping is on the rise, competition from sellers to make products visible is also getting fierce. Those who are just starting out in e-commerce and want to be the competition can benefit from Amazon’s product photography service. Images are one of the most critical aspects of Amazon listing.
The e-commerce giant has precise specifications for product images. Product images used by sellers should be clear and of high quality. EtherArts, leader Amazon Photographer Atlanta, offers 360° Amazon product photography services for sellers. According to Aarti, “Most newbies don’t realize that using amateur mobile clicks on their products can negatively impact their listings. ‘Amazon make the buying decision based on product photography, sellers need to invest in a good Amazon Atlanta photographer.’ She further adds that poorly taken product photographs create a negative perception of her brand among customers. It is essential to send a clear message about a product with the best product images.
What are the guidelines for Amazon product images? EtherArts Atlanta Product Photography follows these rules while creating images worthy of a successful sale.
Amazon has clear guidelines on the type of product images that should be present. Images must accurately represent the product being sold. The image must be of sufficient quality so that all the characteristics of the product are visible. In several case studies, marketing experts have found that Amazon prefers listings with a pure white background because they showcase the product without being too distracting. Unless necessary, the use of accessories with the main product should be avoided. One should try ghost mannequin product photography if selling clothes and using mannequins for photos.
The main product image should be professional looking whether using graphics, artwork or mockups. Avoid using text, logos or watermarks on the main product image. In addition, all excluded accessories are accessories that may confuse the buyer in the main product image. Photos of a product should match its title and should not be misleading.
If the product requires zooming in to clearly see its features, images should be 1600 significant pixels or larger. This is the minimum size required for the zoom feature to work on Amazon. Professional Amazon Photographer can help sellers create high-quality images without exceeding the 10,000 pixel limit. Product images can be in JPEG, TIFF or GIF format. However, experts suggest that JPEG product images are the best because they offer the best quality and minimum possible size. Sellers should not use animated GIFs because Amazon does not support animated product images.
Amazon A9 Algorithm
A9 is the name of a search engine algorithm that Amazon uses to return search results. It has become more complex over time. Sellers should understand the A9 algorithm, which provides them with enough data to consider when optimizing their products for rankings. This algorithm is an AI-based framework that ranks products based on relevant information, including product images. When a shopper searches for a product on Amazon, the A9 algorithm matches searcher intent with product content and evaluates product images to provide the best and most relevant results. One will lose ranking in search results if one does not use proper product images. One of the best ways to rank for an Amazon search is to use all available image space for a product listing.
Use all available image space
According to Aarti, “Sellers should take advantage of all the image space that Amazon allows for a product listing. You are allowed to upload a full set of seven images, and I recommend that sellers create seven high-quality images with some variety. The aim should be to provide as much information as possible with the images to potential buyers.”
For engagement, she recommends taking product images from multiple angles. If the product has a complicated operation, use templates to help customers visualize the features by looking at the pictures. Products displayed in appropriate indoor and outdoor settings sell more. For some products such as electronics and appliances, infographics and overlaid dimensions may be used. The goal here is for buyers to better understand the product through the images.
With over a decade of experience with Amazon photography, EtherArts also offers product photography services in Tampa, Miami, Dallas, and New York.
The miami product photography studio offers low cost photography for sellers. Email or call them now for a quick quote.
EtherArts is an Atlanta-based professional Amazon product photography service. The studio offers white background Amazon product photography at affordable prices, starting at just $20. The studio has been offering its services since 2007 and has helped over 10,000 Amazon sellers succeed with high-quality product images. EtherArts offers comprehensive e-commerce product photography services at the cheapest possible price and additionally provides product photography, Amazon product photography services, jewelry photography, ghost model clothing photography, industrial products and many more.