Photography marketing

Call of Duty trivializes war photography

In a few days, Activision will launch the 18th installment of Call of Duty, plunging players back into World War II. To market the game’s new mode of photography, two conflict photographers were immersed in the virtual world and tasked with photographing it. The resulting publicity portrays mankind’s most brutal act of self-destruction as little […]

Photography marketing

Is stock photography dead? Not according to these two photographers

$47,107. This is the exact amount these two photographers have earned from stock footage since signing up to the Stocksy platform. While it’s true that this amount doesn’t exactly hit the big time (especially when broken down and broken down into yearly numbers), it’s a respectable number and would be a nice supplement as part […]

Photography marketing

OM Digital teases a new Micro Four Thirds camera

Olympus’ long and storied history in camera manufacturing came to an end late last year when its imaging division was sold to Japan Industrial Partners and renamed OM Digital Solutions. This new company has just unveiled an incredibly overdone website to announce that in the future, all “interchangeable lens cameras and lenses, compact digital cameras, […]

Photography marketing

Five quick tips to improve your photography skills

If you’ve ever seen a photo on social media of a coworker, friend, or family member and wondered, “how did they get such a perfect photo?” The answer may not be as overwhelming as you might think. During a session at Apple Leisure Group Vacation’s Ascend conference earlier this month, Will Byington, a Chicago-based freelance […]

Photography marketing

The public can vote on their favorite photograph at Indy Airport

Morning in the Woods by Susan Ross photo provided Visitors passing through Indianapolis International Airport can experience Hoosier’s landscapes and wildlife through a new photography exhibit. Caity Withers is the Arts Program and Marketing Specialist for the Indianapolis Airport Authority.She said the Indiana, Naturally exhibit features more than 50 photos by 33 photographers whose work […]

Photography marketing

Product photography, part 11: Image editing

Editing is a critical step in producing product photos that engage e-commerce buyers. If you fail to make what you are selling stand out, consumers likely won’t buy it. This is the 11th installment in my series on Helping Online Merchants Create Better Product Images, following “Part 1: Choosing Backgrounds”, “Part 2: Selecting Tripods” , […]

Photography marketing

Google uses Pixel 6 to talk about racing and photography

It is not often that a new mobile phone functionality can be truly linked to a cultural moment. This is a big budget, popping advertising category that usually focuses on things like speed, camera quality (you can shoot a Hollywood movie!) As Google rolls out its latest model, the Pixel 6, a feature the company […]

Photography marketing

The power of photography in digital marketing

Along with society’s growing reliance on the internet and the growing popularity of digital platforms, digital marketing has become one of the most prominent forms of advertising in the United States and around the world. Digital Marketing in the United States accounts for about two-thirds of all ad spend. In the United States alone, in […]

Photography marketing

“Third Thursdays,” the popular monthly virtual and in-person photography presentation and artist talk at MCCC’s JKC Gallery in Trenton, returns October 21, 2021

Trenton, New Jersey – “Third Thursdays,” the popular monthly photography presentation and artist talk at the James Kerney Campus (JKC) Gallery at Mercer County Community College (MCCC), will take place on October 21, 2021 from 7 to 8 p.m. and will focus on based on award-winning photography by Edwin Torres and film collage artist Erin […]

Photography marketing

Product Photography Part 10: Lines as Design Elements

The design elements of a photo include lines, color, shapes, light, texture, and negative space. The use of such elements in product photography can make or break its appeal to buyers. This is the 10th installment in my series to help online merchants take better product images. “Part 1” discussed the importance of backdrops. “Part […]

Photography marketing

Shutterstock Announced as Exclusive Home Photography Partner for 2021 New York Advertising Week

The partnership grants Shutterstock the exclusive rights to capture and license live content from the in-person event, which takes place in New York City from October 18-21. NEW YORK, October 18, 2021 / PRNewswire / – Shutterstock, Inc. (NYSE: SSTK), a leading global creative platform providing full-service production solutions, high-quality content and applications for brands, […]

Photography marketing

Shutterstock Announced As Exclusive Home Photography Partner

Shutterstock, Inc. (NYSE: SSTK), a leading global creative platform providing full-service production solutions, high-quality content and applications for brands, businesses and media companies, announced today an exclusive photographic partnership with Advertising Week New York, the world’s largest annual gathering of marketing, media and technology leaders. This flagship event will take place from October 18 to […]

Photography marketing

Product photography, part 9: Advanced composition

I discussed in my previous article two composition rules that could make your product photography more appealing. I will expand on this topic in this article. This is the ninth installment in my series to help online marketers take better product images. “Part 1” discussed the importance of backdrops. “Part 2” explained the tripods. “Part […]

Photography marketing

Image streaming: why it’s revolutionizing the photography and advertising industries

SmartFrame Technologies, which is the first to market a unique image delivery technology that is revolutionizing the photography industry, will host an exclusive launch event at a prestigious location in London for the advertising industry. To express your interest in the event and for more information, please click on here. With the end of third-party […]

Photography marketing

To make money from photography, you need to know your value chain

I’m writing this article because I see a lot of photographers asking the same questions over and over again and thought it would be nice to give you all the tools to answer your own questions. Or at least the 2% of you who search before asking questions. Why should you listen to me? With […]

Photography marketing

Product photography, part 8: Composition essentials

Photo composition refers to the arrangement of the elements and elements of an image. For product photography, the composition has only one goal: to create an image that brings the buyer closer to the purchase. This is the eighth installment in my series to help online merchants improve their product photography. “Part 1” discussed the […]

Photography marketing

Commercial Real Estate Photography Project in Fishkill, NY – Photo Gallery by Duncan Avenue Studios

Commercial Real Estate Photography Project in Fishkill, NY – Twilight Photography – Aerial Drone Photography – HDR Photography – Duncan Avenue Studios, New York – Hudson Valley If you are selling your home on your own, or if you are a real estate agent who has worked in real estate for a long time, you […]

Photography marketing

Influence economy gives photography and allied industries a boost

CHENNAI: The growth of the creator economy and the success of short video platforms during the pandemic gave the digital photography industry a head start that was being strained by smartphone cameras. Camera brands have nearly doubled the demand for and sales of entry-level mirrorless cameras in the past 15 months. Consumer tech analysts and […]

Photography marketing

California ophthalmologist now uses macro photography feature on iPhone 13 Max to show patients healing progress after surgery

A San Diego doctor by the name of Tommy Korn is an ophthalmologist who believes in innovations in digital health. His specialty is cataract surgery and lens implants; external corneal eye disease and geriatric eye disease. Her LinkedIn biography states in part, “I empower my patients by combining technology with human empathy to improve eyesight […]

Photography marketing

The benefits of 360 degree photography for architecture and construction professionals

The COVID-19 pandemic has upended the way we live and work, throwing us into a world of digital entertainment, socializing, shopping and working almost instantly. Many industries, including the AEC market, have quickly integrated new technologies and changed workflows to operate virtually. A technological innovation that has gained popularity during the pandemic has been the […]

Photography marketing

The 7 Mistakes to Avoid That Can Destroy Your Photography Business

Let’s talk to the elephant in the room: There is probably 1,200 billion pieces of content about running a business. I’ve read maybe half of it myself, and there is some amazing information available, but let’s make it our goal to create the top mistakes to avoid when deciding to go from hobbyist to pro.At […]

Photography marketing

Product photography, part 7: magnification and close-ups

The best product photos provide online shoppers with accurate details to know what to expect when the goods arrive. Specialized magnified shots can help. This is the seventh post in my series on helping e-commerce merchants improve their product photography. “Part 1” discussed the importance of backgrounds. “Part 2” explains tripods. “Part 3” looked at […]

Photography marketing

Urbanimmersive redefines the standards of real estate photography

SAINT-HUBERT, Quebec, Sept. 27, 2021 (GLOBE NEWSWIRE) – Urbanimmersive Inc. (“Urbanimmersive”, the “Company” or “UI”) (TSX VENTURE: UI) (OTCQB: UBMRF) began this summer a deployment all-in-one 3D visual content monthly subscription services in the province of Quebec (Canada) across its newly acquired photography provider business. Monthly subscriptions give realtors the right to get a 3D […]

Photography marketing

Tarmac SL7 by Julian Alaphilippe: the finish line for photography in less than an hour

Image 1 of 8 Julian Alaphilippe’s S-Works Tarmac after his world title defense (Image credit: Etienne Schoeman) Image 2 of 8 He will keep number one for Wollongong 2022 (Image credit: Etienne Schoeman) Image 3 of 8 It comes with Shimano’s Dura-Ace R9170 Di2 groupset (Image credit: Etienne Schoeman) Image 4 of 8 So soon […]

Photography marketing

Photography Marketing: Beware of Scams Targeting Photographers and Models

I don’t know about you, but when I receive a new client by e-mail, I have a mini woo-hoo! moment. As photographers, we strive to market ourselves and publicize what we do. by GIPHY But what happens when things go wrong and all is not as it appears? Recently I was contacted for a photoshoot. […]