Photography marketing

Celebrate World Photography Day with OPPO Find X5 Pro: Revolutionizing Smartphone Camera Technology

  • OPPO’s cutting-edge Find X5 series raises the bar for smartphone imaging for photography enthusiasts
  • Capture memorable moments with the most advanced camera system powered by MariSilicon X plus iconic Hasselblad natural color grading

DUBAIWATER, August 18, 2022 /PRNewswire/ — The saying goes “a picture is worth a thousand words” and with OPPO’s innovation Find the X5 seriesit couldn’t be more accurate.

The 19e This August, celebrate World Photography Day with the tech brand’s cutting-edge flagship Find X5 Pro, delivering industry-leading camera technologies and a pioneering partnership with camera maker Hasselblad .

Brimming with industry highlights, Find X5 Pro boasts a futuristic aesthetic that exudes clean, modern sophistication and imaging experiences never before seen in the world. These include a dedicated imaging neural processing unit, an unrivaled IMX766 dual-flagship camera system, super-fast 5G connectivity, and incredible SUPERVOOC flash charging technology.

The Find X5 Pro is the result of a decade of research and development in mobile camera systems culminating in the introduction of its first dedicated and self-designed imaging NPU, MariSilicon X, which overcomes the toughest capture challenge video on smartphone: night recording. The result is a four-fold improvement in perceived nighttime video resolution, less graininess and superior color reproduction, making 4K Ultra Night Video possible for the first time on an Android smartphone, with every frame as clean as a still photo.

OPPO’s MariSilicon X is just one key part of the Discover the X5 Pro’s advanced imaging system. Both the wide-angle and ultra-wide-angle cameras feature Sony’s advanced 50MP IMX766 flagship sensors. The wide-angle camera also features a first-of-its-kind five-axis OIS system that, when combined with proprietary algorithms, improves with each use to counteract handshakes, reduce noise and make scenes sharper. The result is crystal clear snapshots and steadier videos than ever before.

Work closely with Sony to customize an IMX709 sensor for Find the X5 Pro’s front camera, OPPO has integrated MariSilicon X to ensure that selfies look better than ever, with more texture and more accurate color reproduction, even in difficult lighting conditions. And when more friends jump into the frame, the selfie camera automatically switches from a wide angle of 80 to 90 degrees, ensuring no one is left behind.

The Find X5 Pro also includes Hasselblad Natural Color Calibration in Pro Mode and a range of Creative Master Filters, bringing iconic natural color, a professional color profile and style to mobile photography.

As the leader in smartphone photography, OPPO continues to pioneer unparalleled technological advancements enabling customers to capture every moment, big or small, with the clearest clarity, creating memories that last for ever. still.

About OPPO
Oppo is a leading global technology brand since 2004, dedicated to providing products that seamlessly combine art and innovative technology.

OPPO is on a mission to build a multi-access smart device ecosystem for the era of intelligent connectivity. Smartphones have simply been a gateway for OPPO to deliver a diverse portfolio of smart and advanced technologies in hardware, software and system. In 2019, OPPO launched a $7 billion American dollar threeannual R&D investment plan to develop core technologies supporting design through technology.

Oppo firmly pursues the creation of the best technology products and technology art for global users. Based on the elements of the leading brand, young and beautiful, OPPO is dedicated to the mission of enabling extraordinary users to enjoy the beauty of technology.

Over the past 10 years, OPPO has focused on smartphone manufacturing with unparalleled camera capabilities. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the start of the brand’s epic journey in exploring and developing extraordinary technology. Over the years, OPPO has built a tradition of number one, which became a reality by inventing the first smartphone with rotating camera in 2013, launching the world’s thinnest smartphone in 2014, being the first to introduce ‘Periscope’ camera technology with 5X zoom and developing the first commercial 5G smartphone in Europe.

Today, OPPO has been ranked as the world’s fourth largest smartphone brand. OPPO brings the aesthetics of technology to global consumers through the ColorOS system experience and internet services like OPPO Cloud and OPPO+.

OPPO’s business covers 40 countries with more than six research institutes and five R&D centers around the world, from San Francisco at Shenzhen. OPPO has also opened an International Design Center headquartered in Londonengine of cutting-edge technology that will shape the future not only for smartphones, but also for smart connectivity.

OPPO has started its journey in the Middle East and Africa (MEA) in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales center in Cairo in the first year, OPPO accelerated its expansion plan in the MEA region and inaugurated its domestic operations in the United Arab Emirates in 2019. Now, OPPO has a physical presence in more than 13 markets in the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar, Kenya, Nigeria, South Africa and the Levant.

To strengthen its presence in the region in line with its product localization strategy, OPPO has invested more in the MENA region and established its own factory in Algeria in 2017, becoming the first Chinese brand to build a manufacturing site in North Africa. Based on the knowledge of local consumers in each country, OPPO has evolved the progress of product localization, taking into account multiple perspectives for each market, including product localization, to better meet the basic needs of users. ; marketing localization, to better communicate with young local customers; and localizing talent, to better understand local consumers and provide optimal customer service.

Over the past year, OPPO has begun to adjust its product lineup in the Middle East region specifically. This has included the launch of its flagship product OPPO Find Series X and the introduction of the OPPO Reno series. OPPO will continue to evolve its local product lineup to bring more high-end series to consumers in the region.

A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and has implemented positive change in every way possible by activating local community initiatives and humanitarian and charitable campaigns.

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