Photography marketing

Drone technology, videography and photography take off in September

Students entering the Journalism and Media Convergence programs in fall 2022 at St. Clair College MediaPlex will have an innovative class added to their curriculum – Drone Technology and Media Production.

Once used exclusively by the military, remotely piloted aircraft are now employed in a long list of applications and uses. These include aerial photography for journalism and film, emergency rescue, real estate marketing, wildlife and history conservation, agriculture, and outer space.

Media specialists use drones to cover bombed-out locations in war zones, sporting events, marketing videos and filming in remote or inaccessible areas. Journalism and Media Convergence Coordinator Veronique Mandal said she believes the course will give students in these programs another skill to market to when looking for a job.

“Today’s media graduates need to be able to take a diverse skill set with them when they graduate and seek work in a competitive field,” Mandal said. “We see the addition of Drone to the curriculum giving them an edge and making them even more marketable. Many of our graduates are finding unique jobs in non-traditional media and we want to give them every opportunity to succeed.”

One such non-traditional media career is in real estate. Jump Realty Inc. Brokerage is donating two drones for use in journalism and public relations programs, along with new internship opportunities for MediaPlex students and a scholarship.

The course will be taught by technology experts and a licensed pilot.

“Our curriculum is reviewed and updated frequently, and we always keep an eye out for innovations that we know will benefit our students,” said Jimmy Parsons, president of the School of Media Art and Design. “This new drone course will certainly bring excitement to the programs, but I think it will also be a huge boost for our students when they graduate.”