Photography jobs

East Lansing Wedding Photographer Offers a Unique Service – Divorce Photography

EAST LANSING, Mich. (WILX) — In 2020, weddings have become smaller matters. Many have gone from huge reception halls to backyards, from hundreds of guests to a handful, and from hiring wedding photographers to trusting mom’s trusty iPhone. For many in the industry, 2020 was their last year of operation.

Yet Allie Siarto, an East Lansing wedding photographer, has found a creative way to make her business work. She says it’s not just about keeping the lights on anymore.

“My team was photographing between 20 and 50 weddings a year before 2020,” says Siarto. “That year we had nine weddings – and most of them were small backyard weddings, so photographic coverage was reduced to just a few hours.”

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As demand changed, Siarto began to focus on small business portraits and brand photography. Over time, she discovered that some of her favorite brand clients were women going through divorce.

These women used photography as a way to reinvent themselves,” says Siarto. “They were going through huge changes in their lives and they were using photography to gain confidence and to honor themselves.”

She decided to look into the idea.

Siarto appealed to a local women’s network seeking recently divorced women to participate in a photoshoot. The response was far beyond what she expected.

“I couldn’t believe how many women reached out to share their personal stories,” Siarto says. “I could barely keep up. I never imagined there would be so much support behind the idea of ​​divorce photography.

Part of the experience includes hair and makeup for the photography session.(ALLIE SIARTO | WILX)

Now Siarto offers a special package for people going through a divorce. It includes hair, makeup and outfit styling. And, of course, the photo shoot itself.

“They look in the mirror after getting their hair and makeup done, and you can see the excitement in their eyes,” Siarto said. “So many women tell me they’ve always hated photos of themselves, and I finally gave them photos they love. They share the photos online and receive dozens of adorable comments from friends and family that really uplift them. It makes my day every time I see it.

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