Photography marketing

Essential Steps to Starting a Photography Business by astute and candid wedding photographer himself, Aniket Kanade



ABP Digital Brand Studio

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Posted 09.11.21, 18:17 PM


Immersing yourself deeply into the business world is a huge decision. It’s not something that people have done overnight and certainly haven’t achieved success easily. The path to success in any business requires that individuals face several obstacles and challenges that can test their patience every step of the way. However, what is important here is the power, potential, passion and perseverance that people show to achieve resounding success in their industries. The world of photography is no different and poses different obstacles, overcoming which people can become their best versions as photographers.

For any aspiring photographer, the number one question that can surround them is how to start a full-fledged photography business. Aniket Kanade, who has made a name for himself as a professional wedding photographer with many famous clients, also says that photography is a mixture of artistic and technical aspects, and that photographers must achieve both to achieve their definition. success.

  • Buy the right equipment: The young photographer explains that budding talents should not go overboard by purchasing exclusive photographic equipment. He suggests buying a basic kit first that includes a camera body for taking high-resolution photos, having different focal lengths, an external flash and a tripod.
  • Professionalism is the key: Since the industry can become too intimidating and competitive, it is essential to hold on, develop more patience and, most importantly, professionalism to start a photography business. Being professional involves nurturing great customer relationships, keeping records of business transactions, and focusing on marketing and customer service.
  • Focus on marketing: Being all artistic as a photographer is great, but these days professionals need to capitalize on social media platforms to market their talents. These efforts go a long way in building a photography brand, and trading as social media allows them to reach exponential audiences across the globe and create more visibility online.

He explains that the path to success as an early stage photographer can be slow, but following the points mentioned above can certainly help photographers build a solid photography business even in the midst of the competition.