Photography marketing

Five quick tips to improve your photography skills

If you’ve ever seen a photo on social media of a coworker, friend, or family member and wondered, “how did they get such a perfect photo?” The answer may not be as overwhelming as you might think.

During a session at Apple Leisure Group Vacation’s Ascend conference earlier this month, Will Byington, a Chicago-based freelance photographer, shared some simple tips for travel counselors looking to improve their travel skills. photo during FAM trips or site inspections.

Byington, who spent more than 15 years working as a photographer including for the Chicago Cubs and Sixthman, has featured in publications including Rolling Stone, The New York Times, USA Today, and more.

While everyone will have their own photography preferences, Byington’s goal is to take photos that “grab people’s attention”, including photos that “stand out” with vivid colors and large objects.

Here are some of Byington’s recommendations:

1. The best camera is the one you have with you
The advent of smartphones over the past two decades has put a camera in virtually every pocket. Byington’s advice is to use it. IPhones and Google Pixels provide consumers with cameras that can compete with many professional equipment.

If you want to improve your photography even further, this is when you can consider digging in your pocket to purchase tools.

“There are a few investments you can make under $ 500 that really improve your photos,” Byington said, including a GoPro, Insta360, or DSLR, but if your goal is to take photos to show your customers , the smartphone camera is usually a good place to start.

2. Shoot your photos
Especially when using a smartphone camera, it is important to realize that you have almost limitless possibilities for taking photos. Your storage will eventually run out, but, until that point, pull it out.

“It’s not like you have a roll of film. You can literally take thousands of photos and go on. Don’t miss the moment, just shoot.

Take photos from all angles, go low, high, wide, get close, Byington said. Use your settings. It’s easy to delete photos that didn’t turn out the way you hoped. It is less easy to add photos that you did not take.

The best way to make sure you don’t miss out on anything is to take more than you think you need.

3. Take advantage of the built-in settings
For those who use an iPhone, using the live mode is an easy way to make sure you get the right shot as it takes a moving photo, spread over a few seconds, which you can edit after the face to make sure you get the right shot. ‘get the best frame.

Another thing to make it easier is to play around with the exposure settings, which can be done on an iPhone by touching the screen at the point you want to focus on and then sliding your finger up or down. down to adjust the light. Especially when the lighting isn’t the best, playing around with multiple photos with different exposures will give you more options.

Also on an iPhone, photographers should make sure they’re using Portrait mode, something that “is literally a photo studio in your pocket.” Portrait mode gives depth to your photos, and depending on your portrait mode settings, lets you blur background objects as you like, so the shot is focused on your subject.

4. Use apps
After you’ve taken your photos from different angles, with different lighting, it’s time to start editing. Almost all of the photo programs built into all smartphones will let you change exposure, crop the photo, and do other basic tasks, but some apps go even further.

“You can edit easily on a smartphone,” he said. “I like to add a lot of saturation, a little bit of sharpness, but it’s all built in when you use apps.”

Google Snapseed is free software that lets you perform these tasks with a “cure” setting that can remove small items from the photo.

Lightleap, another free app that offers in-app purchases, can save your photo of a rainy or dreary day – it can lift a dark sky to a bright sky with the touch of a finger – as well as other tasks to improve your shot.

Others to consider are Typorama, Prisma, SCRL and Facetune. Be careful, however, the more retouching, the clearer it becomes that your photo is retouched, which may be the desired effect for some but not for others.

5. Save your photos… and relax
You won’t always get the right shot. Weather, light, people hanging out in the background, and other factors will impact your photo out of your control. It is important to realize this.

“Remember, not every image will be perfect and content creation is exhausting,” Byington said. “You won’t always be successful … just do it, take those photos whenever you get the chance,” he said.

However, keeping track of your photos is something you can control.

Sending emails to the ones you love is an easy way to keep track, as is adding them to a Dropbox or Google Photos account or an external hard drive. Depending on the ecosystem you belong to (Apple, Google, etc.), there are a number of opportunities to store your images in a cloud storage system.

Take advantage and use keywords to make sorting your images easier.