Photography marketing

Hooker Furnishings Chooses ALL3D for Infinitely Customizable 3D Lifestyle Photography

Hooker Furnishings has signed a subscription agreement with ALL3D to create fully digital images for its latest home furnishing product group, the Trade & Market Double. This new line, aimed at the next generation of consumers, offers an assortment of fashion-forward, globally-inspired designs for small spaces.

ALL3D, a San Francisco-based technology startup with a state-of-the-art 3D platform, provided to customers on a subscription basis, will create highly customizable realistic images of furniture and other home products in scenes of infinitely customizable pieces. Clients like Hooker Furnishings can use these digital assets to create marketing and sales materials at a fraction of the cost and time of traditional methods. By working with ALL3D, Hooker Furnishings will be able to keep its images new and fresh and quickly develop new products for the Commerce & Market brand.

“We are very excited to be working with a high-tech company like ALL3D to revolutionize the way we market and present our products,” said Johne Albanese, Chief Marketing Officer of Hooker Furnishings. “Technology is at the heart of the lives of the next generation of consumers we are targeting with the Commerce & Market line, and ALL3D gives us the best way to create high-quality lifestyle imagery quickly and easily.”

“We are thrilled to add Hooker Furnishings to our growing list of great companies that use ALL3D to reduce marketing costs and bring new products to market faster,” said Amra Tareen, CEO of ALL3D. “By partnering with us on a subscription agreement, Hooker Furnishings will have unlimited use of our platform to create exciting new products and marketing images. ALL3D’s platform allows us to adapt images to the client rather than using a predefined library of virtual scenes.”

The first Commerce & Market products created on the ALL3D platform are already on the Hooker Furnishings Website. “High-quality 3D lifestyle images in highly personalized virtual environments are the future of bringing furniture to market segments, and we look forward to working with ALL3D to bring our products to life, virtually,” Albanese said.