Photography marketing

How to Collaborate with Brands to Create Your Own Film and Photography Project Ideas

As a creative, more specifically as a photographer/director, we tend to have gigs all over town. From large production to small customers on a budget, our commutes can be taxing, especially with rising gas prices. Electric cars are emerging, from trucks and sedans to SUVs; you will see electric vehicles on just about every corner. That’s why I bought a Tesla Model Y; it’s efficient and roomy for all the gears and equipment I own.

The color options provided by Tesla are minimal. Since green is my favorite color, I had to figure out how can I acquire this color. I have two options: have the car professionally painted or have the vehicle wrapped. That’s when my creativity started to develop a concept. We’ve seen plenty of sports cars wrapped in a specific color, and most of them have been eye-catching, so we’ve decided to call them wrapped instead.

A while ago I came across this studio location called “Light Box Garage” which looked like a scene from Christopher Nolan’s “The Dark Knight”. Where Bruce Wayne uses a secondary Batcave garage in the city, I headed to this place to do something creative with the Tesla Model Y. I created a concept idea to film the car wrapped inside this place and created a pitch deck for 3M Wrap. So I contacted 3M with a simple email.

Hi,

I’m a filmmaker based in Los Angeles and recently purchased a Tesla Model Y. I wanted to film myself wrapping the car in this amazing studio downtown. I was reaching out to offer a collaborative exchange for materials in exchange for a cinematic video that we will create. You can use this video for marketing purposes, and I think it will generate some traction for you. I can even cover a few topics that you would like your viewers to know about. Here are my links for you to check out.

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www.isaacalvarez.com

After a few days, I received a response indicating that they were very interested. I chatted with my partner and decided to show the video. We needed a few more companies to partner with to beef up the Tesla and match the beautiful 3M wraps that will be added. We narrowed down some selections that might match the aesthetics of the car and decided to contact other companies, such as 3D Mats, Temari, AZA Auto Wheels and Zink wheels, to fully customize the car.

We used the same email pitch, and everyone got excited and decided to collaborate. Then we got to work. We booked the studio and contacted our good friends at RC1 wraps to put their skills to the test. It took about two days to wrap the car up, and right after that we decided to take it for a ride to get some nice B-Roll shots to Angeles Crest.

Our goal was to capture the transformed Tesla from its original command line into a beefed-up machine. From there we traveled to Angeles Crest and used the equipment mentioned below.

We used the Canon R5c to film the studio and location shots, and a DJI RS 3 PRO for our still pans. A DJI mini 2 drone was used for the aerial shots.

The main lessons of this story are from a creative point of view. It is to cultivate creativity. If you have an idea and a plan, do not hesitate to contact the brands that correspond to your concept. This way, you can continue to grow in your craft while managing to build partnerships along the way. No matter how complex or simple your ideas, you can accomplish anything if you have the right plan and help others along the way.

About the Author

Isaac Alvarez is a commercial photographer, filmmaker and artist based in Los Angeles, California. Isaac is well known for his dramatic portraits that resonate with emotion while giving the viewer powerful insight into the lives of his subjects. You can follow Isaac on instagram or see more of his work on his website. This article was first published here and republished with permission.