Photography marketing

How to go viral with your photography

We live in a world where millions of images and video content are uploaded daily on social media sites around the world. On Facebook alone, more than 300 million images are shared every day – and on Instagram, an average of 95 million photos are uploaded to the platform daily.

One of the biggest benefits of social media is having a global audience at your fingertips and the ability to connect with many millions of other users. However, with continuous contributions from multiple directions, it can be difficult to stand out from the crowd and find a way to make an impact, especially if you use these platforms in a professional capacity.

So to help you with your social media marketing, we’ve compiled a list of our top five tips. Our goal is to help you grow your audience and create a more engaging strategy that will ensure your work gets the likes, shares and retweets it deserves.


(Image credit: Instagram/TikTok)

1. Where to start?

You’re probably already on some type of social media platform, like most people and businesses. Otherwise, it is essential to register on at least one site. It’s a good idea to separate your business from personal accounts so you can tailor your approach and keep things professional. That’s not to say you can’t customize your business account – it just has to be done the right way.

Most photographers are already familiar with Instagram, Facebook, YouTube and Twitter. These platforms attract a large number of users – Facebook alone has 2.4 billion active members every month. While large networks are a great place to start, there are other platforms worth exploring.

Pinterest is great for stills, while for short videos, TikTok has grown rapidly over the past two years and now has over a billion active users worldwide. For those unfamiliar with TikTok, it is a video hosting platform and its sole purpose is to entertain. It attracts a younger audience than Facebook, for example, but if you’re making behind-the-scenes videos, this platform might be worth considering.

Tumbler, LinkedIn, Pinterest, Behance, 500px, Flickr and Vero are also worthwhile platforms for photographers, although each caters to a slightly different audience, you’ll need to decide what your goals are first and then perform. research on each site. .

For example, if you want to create viral content that has a wide reach, you will ideally need to be on one or two of the biggest platforms. However, if your goal is to interact in a social community, one of the smaller hosts might work better for you. Only you can decide where you feel most comfortable and what works for you.

Instagram Reels Story

(Image credit: Instagram)

2. Make movies

As photographers, our main goal is to create still images, but if you really want to go big and go viral on social media, you should strive to create video content with one of the best cameras for video. (opens in a new tab). It can be anything from a behind-the-scenes look at one of your photoshoots, an “unboxing” video where you open and review the latest kit, to creating fun reels on Instagram.

If you look at how the major social media platforms operate, you’ll notice that there’s been a big push towards video content even in the last few months. For example, Instagram recently expanded its Reels feature (opens in a new tab) so it now supports 90 seconds videos instead of 60 seconds videos before.

The coils are (opens in a new tab) basically short, entertaining videos that can be layered with music, text, filters, interactive backgrounds, stickers, and still images. They must be filmed in a vertical format and the recommended aspect ratio is 9:16. Images for reels should be 1080 x 1920 pixels. It’s important to note that reels designed for Instagram and TikTok won’t work as well for video-sharing platforms. One such platform is YouTube, which is a great resource for photographers. It is reaching huge numbers, with 149 million people logging on to YouTube daily and users watching an average of 40 minutes of video content per day.

YouTube will benefit those who have the time and resources to create higher quality video content – ​​for example, a more in-depth behind-the-scenes video of a photoshoot or a series of videos that educate viewers on kit or techniques. . you use for your photography. Ideally, YouTube content should also be filmed in landscape format, not vertical.

3. Be authentic

To make sure your content interacts with others, you have to come from an authentic perspective and, above all, be yourself. If you’re trying to market your social media account with a strong commercial orientation or it has an impersonal feel, you probably won’t get much interaction.

It’s essential that people can easily connect with it, so ideally you should be the face of your social media. For example, occasionally remind your followers who you are and what you do. It could just be a video you shot on your phone, or if you don’t like talking on camera, find an interesting image of you taking pictures and explaining the story that hides behind.

Educational posts are popular, sharing secrets always gets hits, and before and after examples can also drive good engagement. No matter what angle you come from, people want to connect with something authentic, so you have to give them that.

We believe it’s best to learn from others, so do your research. Look for famous names or photographers you aspire to. Look at their strategy and how they approach their social media channels. While it’s best not to copy directly, it’s always helpful to take inspiration from things that have caught your eye.

trending content and go viral with your photography

(Image credit: jayk7/Moment via Getty Images)

How you share your content will also have an effect on how it is found and distributed. Hashtags (keywords preceded by a # symbol) took off with Twitter in the 2010s and now many users are taking advantage of them across multiple platforms. The idea behind hashtags is that the content you post becomes searchable, tagged, and categorized. Wondering how to use Instagram hashtags (opens in a new tab)?

On Instagram, you can use up to 30 hashtags for a post and up to 10 hashtags for a story. Instagram recently suggested using between three and five hashtags, explaining that its new “suggested” content feed is able to categorize content more easily with fewer hashtags. We haven’t seen the results of this on our own feed yet so we don’t know if it works but as with any social media platform you should evolve as they change and try to keep up with the trends.

When it comes to adding hashtags to your own posts, words that are niche and relevant to your industry will perform better. It’s also worth noting that for your hashtag to appear in search results, your account must be public – as it is if you also want to go viral!

Again, we recommend looking at what kind of hashtags industry leaders are using and adapting your strategy from their posts.

5. Engage and post

To see any kind of feedback on social media, you need to be consistent in your approach. While posting daily may seem doable for some, for others it may be too much. Figure out how your social media schedule can fit into your daily or weekly workload, as this can be time-consuming. We recommend posting at least once a week to build an account and engage with an audience.

Finally, it is also important to interact with others in the community you are in and to do so from an authentic perspective. For example, like any other job, comment on posts, share stories, and interact as much as you can. The more you interact with others, the more likely they are to start engaging with your content. This, in turn, creates a larger audience for you and increases your chances of going viral!

Read more

How to Use Instagram Hashtags (opens in a new tab)
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