Photography marketing

Immutable Image Photography NFT Platform Launched, Powered by Metaplex – Culture NFT

The inaugural collection includes Olympic images of Walter Iooss Jr.

Panama, February 15, 2022 immutable imagea collective of photographers whose mission is to create an ecosystem to empower and support creators, today announced that it will launch its first NFT showcase on Metaplex, a permissionless on-chain protocol for buying, selling, and auctioning NFTs natively on the Solana blockchain. The inaugural campaign will feature an exhibition of the “Rembrandt of sports photography” Walter Iooss Jr., nicknamed “Shooting for Gold”. This NFT Expo will drop on February 15 at 6:30 p.m. ET.

“Shooting for the Gold” is derived from a 1982 commission that stowed Iooss for two years with Team USA Noted as “the greatest mission” of his life, Iooss’ NFT offering features iconic shots of this series as well as other selections of Olympic themed photographs. An image captures gymnastics superstar Mary Lou Retton as she wins her first Olympic gold medal. Diving, athletics and boxing events also play prominent roles in the collection. Five percent of all gross primary sales of “Shooting for the Gold” will be donated to Boys & Girls Clubs of America through crypto donation platform, The Giving Block.

“The market launch as a whole taps into the paramount cultural moment of NFTs,” said Jeffrey Caldwell, co-founder of Immutable Image. “By entering the market with one of the world’s most prominent photographers and an NFT Marketplace dedicated exclusively to photography, we hope to tap into the culture to bring distinguished works of art to the masses. Our marketplace will fill a need in the NFT space by bringing high-end photography and photography to fans in one place.

Immutable Image’s Marketplace is dedicated to bringing a wide range of the best photography and photographers to the Metaverse. All NFTs sold are direct and authentic to the name of the artist. With a mission to create a diverse collector class, they will offer everything from high value exclusive prints to lower cost, higher mintage NFTs. Immutable Image offers photographic artwork for all walks of life and collectors using Metaplex Auction Features such as open and limited editions, unique items, and tiered auctions.

Previously, Immutable Image had a soft launch with Iooss’ first photograph of Michael Jordan sold as an open edition for just 1 SOL. 100 editions were minted, and the value has increased by 500+% at the start of the secondary market. They also organized a unique auction with magic edenincluding five photos featuring Notorious BIG, Kate Moss, American rig diver, Greg Louganis, and many more to showcase their notable early photographers: Cati Gonzalez, Saint of Orazio, wayne laurentand Christopher Anderson. The photographs sold for a sum of 161.5 GROUND. Following the Iooss exhibition, Immutable Image will feature exhibitions by these artists, and they will announce new ones shortly. Additionally, in partnership with Canon USA, Inc., Immutable Image will bring to market iconic NFTs created by legendary Canon photographers; it is a one-of-a-kind marketing integration in the NFT space.

“We are beyond excited to work with Immutable Image as they develop an online gallery for some of the world’s greatest photographers,” said Stephen Hess, CEO of Metaplex Studios. “This collection ushers in a new caliber of NFTs on Solana with high-quality photography that showcases the most iconic athletes of our time. We believe Immutable Image will usher us into a new era for NFTs and we look forward to the community be part of it.

Best known for photographing Michael Jordan, Kelly Slater, Tiger Woods, Kobe Bryant and Muhammad Ali, Iooss is a prominent player in the sports industry. The blockchain industry has converged more with the sports industry lately. Recently, the brooklyn nets filed trademarks indicating it could be the first NBA team to fully enter the metaverse while Staples Center, home of the Los Angeles Kings, Lakers, Clippers and Sparks, was renamed Arena in November 2021. The Metaplex Foundation has also received financial support from people involved in the industry, including Michael Jordan, William Wesley, Allen Iverson, Joel Embiid, Kevin Love, Ndamukong Suh and Obi Toppin.

To follow the Walter Iooss Jr. NFT exhibition by Immutable Image, go to:

About Immutable Image

Immutable Image is dedicated to bringing the world’s finest past, present and future photography to Web3, greatly expanding and diversifying the collector class and economy of this culturally vital visual art form. The company was founded in 2021 by Jeffrey Caldwell and Bjorn Iooss. please visit:

About Metaplex

Metaplex is a permissionless on-chain protocol for buying, selling, and auctioning non-fungible tokens (NFTs) natively on the Solana blockchain. Metaplex significantly reduces minting and transaction costs and provides a platform for independent NFT marketplaces. Along with the on-chain protocol, an open-source application framework can be fully customized, self-hosted, and extended without going through a centralized authority. To start creating on Metaplex, please visit:

About the Metaplex Foundation

The Metaplex Foundation is dedicated to ensuring the long-term sustainable development of the Metaplex protocol and application framework.

About Canon USA, Inc.

Canon USA, Inc. is a leading provider of consumer, business-to-business and industrial digital imaging solutions in the United States, Latin America and the Caribbean. With global revenue of approximately $30.4 billion, its parent company, Canon Inc. (NYSE: CAJ), ranked in the top five of U.S. patents granted for 36 consecutive years in 2021† and was one of Fortune magazine’s Most Admired in the World. Companies in 2020. Canon USA was on Newsweek’s Most Loved Workplaces list for 2021, ranking among the top 100 companies for employee happiness and job satisfaction. Canon USA is dedicated to its Kyosei philosophy of social and environmental responsibility. To stay up to date with the latest news from Canon USA, subscribe to the company’s RSS news feed by visiting and follow us on Twitter @CanonUSA.