Photography marketing

Matterport buys VHT Studios, adding high-end photography to its SEO marketing suite

virtual tour software provider Matterport said this week that it had acquired VHT-Studiosa move that allows it to offer premium photography alongside its virtual tours, drone footage, floor plans and other marketing services.

VHT Studios is a well-known visual media service provider, so it seems a perfect fit for Matterport’s Digital Twin 3D platform. In a announcementMatterport said the acquisition will make it easier for real estate agents to create a comprehensive marketing package for their listings when the new features become available later this year.

Matterport Managing Director RJ Pittman says it makes sense to unite his company’s offerings with those of VHT Studios, as it will reinvent the existing fragmented process for brokers and agents to list properties and buyers. to come see them.

“We are not only excited about how we can transform the customer experience in the real estate industry, but also how we can apply VHT Studio’s expertise to our growing business business as that the demand for digital twin technology continues to increase,” he added.

Brian Balduf, CEO of VHT Studios, said the deal marries two complementary services in the real estate market. He pointed out that it made sense to do so, because in today’s hot market, buyers need to act very quickly. In most cases, he added, they will only have one chance – or less – to see a house in person before it is contracted.

“A listing that features high-quality digital content and immersive 3D technology is a transformative experience that empowers shoppers to make safer decisions faster,” Balduf continued. Together, we believe our services can help move more buying decisions online by combining rich property information and the ability to virtually inspect, measure and discover a space from anywhere, anywhere. whenever, as many times as necessary.

Matterport said in its announcement that it will continue to strengthen its services, with plans to add new tools that cater to the commercial real estate, travel, hospitality and retail industries.