The session will be led by social media experts and will break down three strategies to help businesses stand out
Business leaders from across Simcoe County are invited to join us on March 30, 2022 from 10-11 a.m. for an Ask an Expert session on the importance of your social media strategy. Join us to gain excitement and enthusiasm for social media, while learning actionable strategies you can start implementing that will support your business goals.
The session will be moderated by social media experts and will break down three strategies to help your brand and business stand out on Instagram:
- The first step will focus on how to introduce yourself to your audience. It all starts with your Instagram bio. Ask yourself, when was the last time you updated your bio? The seasons of our business change, so our biography should reflect that. Session experts will share quick techniques for creating a biography that connects, resonates, and focuses on ideal clients and the customers you hope to serve.
- Second step discuss the strategy and imagery of your corporate message. Gone are the days when you could just post a nice picture. Platform users are looking for more than a pretty photo. Session experts will discuss some of our proven strategies for creating captions and accompanying images.
- Third step will discuss the importance of video as part of your social strategy, with a focus on getting started with Instagram Reels as well as what other video features work best for you and your audience.
About the speakers
Nat Caron – Brand photographer
Nat started her career in photography in 1999 and has been running her photography business and studio since 2002. After 10 years of working solely in the wedding and portrait industry, she started working more and more with clients commercial. Nat recognized that she could help more people by helping them with social media workshops, teaching photography and how to grow their audience and clientele. She also knew that being part of an online community and podcasting meant spreading that education even further.
Angela Swann-Doyon – Social Stylist & Photography
With over 13 years of combined experience in marketing, social media, and event and wedding planning, Angela realized she could merge her marketing talents with her creative eye for style and design a business that helps others with their visual marketing strategy. Many of her early childhood photos show her rocking a microphone, so it’s only fitting that she’s now co-host of the five-star podcast, Instagram for Business with The Social Focus.
About the Ask an Expert Series
This session is part of the “Ask an Expert” series presented in partnership with Simcoe County, Small Business Center of Barrie, Simcoe and Orillia County, South Georgian Bay Small Business Enterprise Center, Orillia Area Community Development Corporation, Nottawasaga Futures, North Simcoe Community Futures Development Corporation, Community Futures South Georgian Bay, Sandbox Centre, XcelerateHER and Georgian College.
To view recordings of past sessions, please visit www.simcoe.ca/askanexpert.