A new gallery and photography studio has opened in downtown Sonoma. The space functions as a gallery for Jason Tinacci’s wine country photographs as well as a studio where he works with clients to create photos for advertising and marketing campaigns.
“Visitors will get a glimpse of my natural habitat as a professional commercial photographer and may catch me at work,” he said. “At the very least, they will see my gear and sets that can be set up for shoots.”
Tinacci previously worked out of a warehouse on East Eighth Street, but his old studio wasn’t open to the public — it was used primarily for product photoshoots and client meetings.
Tinacci is originally from Brooklyn, New York and moved to Sonoma in 2002. He studied fine art and photography at St. John’s University and the International Center of Photography in New York.
“After I graduated, I did the starving artist thing for a hot second, but ended up selling myself a bit to get into web development and IT management during the first dot boom. com,” he said. “When the bubble burst and I was laid off, I decided to drive across the country to ‘find my home’. I visited two friends who lived here – and fell in love with this small town.”
Tinacci will turn 20 in Sonoma next year and he now lives downtown with his wife Kimberley and their rescue pup, Luna.
The new gallery – located in the small lane across from the Highwayman Wine Tasting Barn – is filled with wine country images that are out of the norm.
“I tried to choose unique images that showcase things like non-traditional technique, isolated locations, aerial photography, and other thematic groups,” Tinacci said. “Since the space is relatively small, I plan to rotate some of the photos to show off the work I’ve created on my travels – whether in the US or overseas.
Tinacci’s commercial photography clients range from family operations to major corporate brands.
“I create image libraries that include lifestyle shots, portraits, bottle shots, beautiful landscapes, aerial drone shots, and videos,” he said. Its local clients include Pangloss Cellars, Three Sticks, Stone Edge Farm, Auteur, and Obsidian Wine Co., among others. Some non-wine clients include healthcare organizations like Collabria Care and Adventist Health, for which he creates photo essays and portraits of patients and providers.
Jason Tinacci Photography is open 11 a.m. to 5 p.m. Thursday through Sunday, and by appointment outside these hours at 536 Broadway. tinacciphoto.com.