Photography marketing

OPPO launches Reno7 series with portrait photography features

Emma Okonji

OPPO recently launched its Reno7 series, the first smartphone series specializing in portrait photography.

The OPPO Reno Series has ushered in a new generation of smart portrait capabilities with its breakthrough portrait technology and chip-level AI algorithms.

With the recent launch of the new Reno7 series, OPPO has taken this portrait-focused experience to the next level, which is a combination of professional hardware and algorithms that enable users around the world to create stunning portrait images in just one click.

Given the details of the smartphone’s features at the Lagos launch, OPPO Nigeria Marketing Director Iris Cao said, “Through extensive research on sensor technology, OPPO has constantly sought innovative ways to increase the light sensitivity of the sensor. to provide the highest quality images. One such approach is to adopt a red, green, blue, and white (RGBW) pixel design. In fact, OPPO was already using RGBW sensor designs as early as 2015 on the OPPO R7 Plus, thanks to which it was able to increase light sensitivity by up to 32%.

Marketing a Manager, OPPO Nigeria, Jennifer Okorhi, said, “After three years of developing and refining RGBW technology and the tireless efforts of over three hundred OPPO imaging engineers, OPPO has finally achieved the breakthrough it has been looking for. , acquiring 87 patents in the process. The new RGBW pixel arrangement developed by OPPO’s Imaging R&D team superimposes white sub-pixels on top of existing red, green, and blue pixels.