Photography marketing

Photographic Equipment Market Expected to See 4% Growth from MEA|Evolving Opportunities with Bron Elektronik AG and Canon Inc.|Technavio

Key Highlights of the Photography Equipment Market Report

  • Estimated annual growth rate: -12.21%
  • Key Market Segments: Product (Cameras and Other Photographic Equipment), Distribution Channel (Offline and Online) and Geography (North AmericaACPA, Europe, South Americaand MEA)
  • Key consumption region and contribution: MEA at 4%

Photography Equipment Market Scope

Report cover


Page number


Year of reference


Forecast period


Growth momentum and CAGR

Slowing down to a CAGR of 13.74%

Market Growth 2021-2025

$5.94 billion

Market structure


Annual growth (%)


Regional analysis

North America, APAC, Europe, South America and MEA

Successful market contribution

4% MEA

Main consumer countries

United States, China, Canada, Germany and Japan

Competitive landscape

Leading Companies, Competitive Strategies, Consumer Engagement Reach

Profiled Key Companies

Bron Elektronik AG, Canon Inc., CASIO Computer Co. Ltd., Eastman Kodak Co., FUJIFILM Holdings Corp., Nikon Corp., Olympus Corp., Panasonic Corp., Polaroid Film BV and Sony Group Corp.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, COVID-19 Impact and Recovery Analysis and Future Consumer Dynamics, Market Status Analysis market for the forecast period

Personalization area

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Photography Equipment Market Share Trend

  • Growing demand for MILC and waterproof cameras

Different varieties of cameras have been introduced by photography equipment vendors to provide better photography experience and high efficiency. A new market trend is the growing demand for interchangeable mirrorless cameras. Customers are looking for cameras that provide an enjoyable photographic experience and are easy to use. These cameras are smaller and lighter than DSLRs, and they don’t have mirrors inside the body. As a result, light passes directly through the lens and image sensors. In their mirrorless cameras, some users may use third-party lens adapters. They can also use lenses from other manufacturers. Customers who participate in adventure sports and activities can use these cameras as they are waterproof.

Photographic Equipment Market Challenge

  • Strong adoption of smartphones

The increase in the number of smartphone users has had a negative impact on the global photographic equipment business. As smartphones are equipped with built-in lenses that provide high image quality, this has hurt digital camera manufacturers who develop built-in lens digital cameras or take photos with cameras. As a result, users are spending more on feature-rich cell phones. Smartphones with high-resolution cameras pose a threat to the demand for digital and DSLR cameras, as it is easier to take photos and movies with mobile devices. As a result, the increased global adoption of smartphones is expected to be a major market issue.

Get a free sample for in-depth information on major market drivers, trends and challenges influencing the Photography Equipment market.

Information on the main vendors in the market

The Photographic Equipment market share is fragmented and the vendors are deploying various organic and inorganic strategies to compete in the market.

Some of the major vendors in the market are:

  • Bron Electronics AG
  • Canon Inc.
  • CASIO Computer Co.Ltd.
  • Eastman Kodak Co.
  • FUJIFILM Holdings Corp.
  • Nikon Corp.
  • Olympus Corp.
  • Panasonic Corp.
  • Polaroid Film B.V.
  • Sony Group Corp.

For more detailed highlights on product offerings and growth strategies adopted by other vendors, Download a free sample report

  • Analysis of key segments by product
    • Cameras
      • During the forecast period, the camera category will gain considerable market share in photographic equipment. One of the key factors driving the growth of the global camera market is the growing passion for photography among end users such as tourists, adventurers, wildlife enthusiasts, home video producers, and viewers. Growing usage of digital cameras over traditional film cameras, product launches in professional digital camera category, growing trend of online shopping and high demand for new cameras are some of the factors. that drive the market forward.

Regional Market Analysis

MEA will contribute 4% of the growth in the photographic equipment market share over the forecast period. WE, China, Canada, Germanyand Japan are the major markets for the photographic equipment market share.

the growing passion for photography among end users, such as tourists, adventurers, wildlife enthusiasts, home videographers and viewers is expected to increase the photographic equipment market share in the region.

Ask for our free sample for additional highlights and key segments expected to impact the market during the forecast period.

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Market landscape

  • Market ecosystem
  • Value chain analysis

Market sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market Outlook: Predictions for 2020 – 2025

Five forces analysis

  • Summary of the five forces
  • The bargaining power of buyers
  • Bargaining power of suppliers
  • The threat of new entrants
  • The threat of substitutes
  • Threat of rivalry
  • Market state

Market segmentation by product

  • Market segments
  • Comparison by product
  • Cameras – Market size and forecast 2020-2025
  • Other photography equipment – Market size and forecast 2020-2025
  • Market opportunity by product

Market segmentation by distribution channel

  • Market segments
  • Comparison by distribution channel
  • Offline – Market size and forecast 2020-2025
  • Online – Market size and forecast 2020-2025
  • Market opportunity by distribution channel

Customer landscape

Geographic landscape

  • Geographic segmentation
  • Geographic comparison
  • North America – Market size and forecast 2020-2025
  • APAC – Market size and forecast 2020-2025
  • Europe – Market size and forecast 2020-2025
  • South America – Market size and forecast 2020-2025
  • MEA – Market size and forecast 2020-2025
  • Main leading countries
  • Market Opportunity by Geography
  • Market factors
  • Market challenges
  • Market trends

Supplier Landscape

  • Supplier Landscape
  • Landscape disturbance
  • Competitive scenario

Vendor analysis

  • Suppliers Covered
  • Positioning on the supplier market
  • Bron Electronics AG
  • Canon Inc.
  • CASIO Computer Co.Ltd.
  • Eastman Kodak Co.
  • FUJIFILM Holdings Corp.
  • Nikon Corp.
  • Olympus Corp.
  • Panasonic Corp.
  • Polaroid Film B.V.
  • Sony Group Corp.


  • Report scope
  • Currency conversion rates for the US dollar
  • Research methodology
  • Abreviations list

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