Photography marketing

Photography and the language of advertisements

The Los Angeles County Museum of Art didn’t have to look too far in his collection to find source material for “Objects of desire: photography and advertising language.” The extent to which artists have appropriated advertising techniques for their own agendas – since the 1970s in particular – is so significant that the bulk of the works on display until December 18 come from the institution itself. Featuring 34 artists such as Barbara Kruger, Hank Willis Thomas, Sara Cwynar and Roe Ethridge, the exhibition curated by Rebecca Morse highlights what she describes as an “underrecognized” relationship between commercial photography and film photography. art. And indeed, while we all know how Andy Warhol transposed what he learned as an advertising illustrator into his artistic practice, you may be surprised how many people have manipulated the visual codes of capitalist marketing. to their advantage in the decades that followed. .

Divided into five categories – Stock Photography, Product and Color Photography, Image and Text, The Magazine and Humor – the show breaks down the many ways the aforementioned overlap has manifested itself in recent memory. There are excerpts from shows like Hank Willis Thomas’ “Fair Warning,” which reimagines old cigarette ads, and Sandy Skoglund’s “Food Still Lifes,” which turns images of old-time ads into a spotlight on women. antifascist Yugoslavs who fought against the Nazis. . And if you know Sarah Charlesworth, it’s no surprise the late artist is among those whose work is featured: ‘Objects of Desire’ was also the title of the posthumous 80s series which made it clear why she was just as essential to the Pictures Movement as names like Cindy Sherman.

A can’t-miss kickoff to this fall’s packed art season, take a peek inside “Objects of Desire,” which recently premiered at LACMA, here.

© DIS, digital image © Museum Associates/LACMA

SAY, DISimages, Smiling at Art (tags: Smiling, Dyson Vacuum, Korea, Gallery)2013.

© Ericka Beckman, digital image courtesy of the artist

Ericka Beckman, Spoonful1987.

© Jo Ann Callis, photo courtesy of the J. Paul Getty Museum, Los Angeles

Jo Ann Callis, Untitled (Jayne Mansfield), #8 from the series “Strong Sensations and Forbidden Pleasures”, 1993.

© The Estate of Sarah Charlesworth, digital image © Museum Associates/LACMA

Sarah Charlesworth, The figures1983, from the series “Objects of Desire”.

© ‘Toiletpaper’ Magazine (Maurizio Cattelan and Pierpaolo Ferrari), photo courtesy of ‘Toiletpaper’

Image of Toilet paper (December 2012), courtesy of the artists and LACMA Balch Art Research Library.

© ‘Adbusters’, digital image © Museum Associates/LACMA

back cover of Adbusters: Journal of the Mental Environment 8, no. 31 (August/September 2000).

© Elad Lassry, digital image © Museum Associates/LACMA

Elad Lasry, Persian cucumbers, Shuk Hakarmel2007.

© Lucas Blalock, digital image courtesy of the artist

Lucas Blalock, Untitled (bridge prism)2009.

© Robert Heinecken Trust, courtesy of Petzel, New York, digital image © Museum Associates/LACMA

Robert Heineken, Recto/Verso #7: “Strong teeth make good art”, Anne Tucker1988.

© Hank WillisThomas. All rights reserved, digital image © Museum Associates/LACMA

Hank WillisThomas, Believe it2010.

© Sandy Skoglund, digital image courtesy of the artist

Sandy Skoglund, Meatloaf on a counter1978.

© Roe Ethridge, courtesy of the artist and Andrew Kreps, New York; digital image © Museum Associates/LACMA

Roe Ethridge, Celine bracelet for Gentleman, 2014.