The Los Angeles County Museum of Art didn’t have to look too far in his collection to find source material for “Objects of desire: photography and advertising language.” The extent to which artists have appropriated advertising techniques for their own agendas – since the 1970s in particular – is so significant that the bulk of the works on display until December 18 come from the institution itself. Featuring 34 artists such as Barbara Kruger, Hank Willis Thomas, Sara Cwynar and Roe Ethridge, the exhibition curated by Rebecca Morse highlights what she describes as an “underrecognized” relationship between commercial photography and film photography. art. And indeed, while we all know how Andy Warhol transposed what he learned as an advertising illustrator into his artistic practice, you may be surprised how many people have manipulated the visual codes of capitalist marketing. to their advantage in the decades that followed. .
Divided into five categories – Stock Photography, Product and Color Photography, Image and Text, The Magazine and Humor – the show breaks down the many ways the aforementioned overlap has manifested itself in recent memory. There are excerpts from shows like Hank Willis Thomas’ “Fair Warning,” which reimagines old cigarette ads, and Sandy Skoglund’s “Food Still Lifes,” which turns images of old-time ads into a spotlight on women. antifascist Yugoslavs who fought against the Nazis. . And if you know Sarah Charlesworth, it’s no surprise the late artist is among those whose work is featured: ‘Objects of Desire’ was also the title of the posthumous 80s series which made it clear why she was just as essential to the Pictures Movement as names like Cindy Sherman.
A can’t-miss kickoff to this fall’s packed art season, take a peek inside “Objects of Desire,” which recently premiered at LACMA, here.