Photography marketing

Photography-based video games seem to be growing in popularity and appeal

Games using the medium of photography have been on the rise for many years. Even the newest and most popular games of all time, such as Red Dead Redemption 2 and Grand Theft Auto V feature advanced photo modes that allow gamers to adjust settings such as aperture and depth of field, similar to how we would configure manual settings on a camera.

Taking in-game screenshots using photo mode is just one of the many ways photography has been absorbed into the world of gaming space. Popular titles such as Pokemon Snap requiring players to only capture images in order to progress through the game.

• Read more: 14 Best Photography Video Games

The newest photography-oriented game on the market is Toem – A photographic adventure. A healthy adventure game about taking photos, this new edition in the field of virtual photography has been brought to players by a small team of developers called: SomethingWeMade.

The object of the game is to go on a delightful expedition into a monochrome world and use your photographic eye to unravel the magical mysteries of Toem. Follow a small character through Scandinavian-inspired landscapes and encounter multiple characters to photograph in distinct environments. The game involves tasks such as taking photos, listening to quiet music, and traveling by bus, with options to climb the highest peak of a mountain or simply stop to smell the flowers.

You might be wondering, what is the purpose of a photography-based game? Well, let me tell you, there are countless benefits to incorporating photography into video games – I wrote a whole dissertation on the subject, so I could go on for hours.

To name a few…it encourages young children to take up photography as a hobby; it can improve the way we perceive the world around us, including virtual worlds, by looking for abstract moments and details; and it adds another element once the game is over: going back and looking for photo opportunities.

Did I mention you can also earn money through in-game photography? That’s a whole other story, but many photographers have expanded their careers in recent years to include game photography and have developed partnerships with major game companies to produce screenshots and digital content for visual marketing.

So if you find yourself sucking the teeth of people capturing digital photos without even owning a camera, check out the work of artists Leonard Blood for examples of what paid professional game photography looks like.

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