As a business owner, you know that the way you present your products to the world plays a huge role in how they are perceived and the sales you make.
That’s why excellent product photography and proper editing are essential in your advertisements, online storefront, social media pages, and more. But not all of us can afford to outsource these jobs to professionals, so how can we solve them ourselves?
Here are some tips that can help you improve the look of your product photos when uploading and showcasing your products.
do something different
If you really want your photos to stand out, you have to be willing to experiment a bit, either with your setup or your editing. For instance, transparent background images can make some really creative edits.
When it comes to photography and editing, dare to be a little different, but make sure you’ve mastered the following basics first.
Use a good background
The background you use for your product photos is important. Most professionals would advise you to use a simple white background, as this will highlight your product and make it the shining star.
However, there is no harm in adding a little intrigue to your background. Look at some product photos online to help gather ideas.
Work with a tripod
Using the right equipment is always a good start, and a tripod can come in handy when shooting.
Keeping your camera in one place can help keep your photos together, especially when you’re snagging that just the right lighting and angle and want to make sure all your photos look the same. You can adjust your background and products in front of the stock-still camera.
Retouch, retouch, retouch
It is important that you learn to retouch your photos in the editing process. This is most often thought of when editing photos of people – red eyes, blemishes, wrinkles, etc.
However, these steps are also important for product photography, and you will be allowed to play with various elements to perfect your photos.
Adjust the lighting
You also need to perfect your lighting. Of course, you can always do some editing after the fact, but getting your lighting right in the first place will always be a big help and produce much better images – natural light is always best, but you can buy tools for yourself to help.
There is a lot of lighting tips you can use to get your perfect shots, play around with your camera, natural light, lighting equipment, and editing tools until you find what works.
Take a basic course
If you’re considering doing your own product photography, it might be in your best interest to just take a beginner’s course. It can help elevate your photos to a new level.
You can even take great photos with newer smartphones, such as the iPhone 14 and iPhone 14 Pro. Don’t let your lack of a professional camera deter you from taking a basic photography course!