Photography marketing

Product Photography, Part 13: Special Modifications

Special post-production edits can help create the perfect product images.

This is the 13th installment in my series on Helping Online Merchants Create Better Product Images, following “Part 1: Choosing Backgrounds”, “Part 2: Selecting Tripods” , “Part 3: Basic principles of artificial lighting”, “Part 4: Angles and points of view”, “Part 5: Choosing a camera”, “Part 6: Selecting a lens”, ” Part 7: Magnification and Close-ups ”,“ Part 8: Basics of Composition ”,“ Part 9: Advanced Composition ”,“ Part 10: Lines as Design Elements ”,“ Part 11: Editing Images “And” Part 12: Color correction and presets “.

In this article, I will look at advanced editing techniques.

Special changes to product photos

Straighten an image is a key editing step for site-wide consistency and creating the most engaging views. If you’re shooting products on a mobile device, use its native straightening and perspective tools, the VSCO tilt adjustment tool, or the Snapseeds perspective tool. Adobe Photoshop offers more advanced straightening options.

In the video below, photographer Rory Factor uses Photoshop’s warp tool to create perfectly straightened images.

Crop can improve the composition of an image – the arrangement of elements. When cropping, remember that consistency between all photos is key. Crop each product image the same way without switching between square, horizontal, and vertical views. Pick a view and stick to it. I follow Amazon’s cropping guidelines: product is 85% of the overall frame.

Remove a background is one of the most common photo editing tasks. Marketplaces often require white funds. Thus, shooting your product against a solid white background improves its efficiency while saving editing time. Removing the background can be time consuming and tedious. Consider outsourcing this part of the process to a product photo editing service.

One of the most common photo editing tasks is to remove a background. Source:

Eliminate imperfections. Examine your product before you shoot. Check for flaws, scratches and damage. Fortunately, correcting blemishes is not difficult. I use Photoshop’s Healing Brush and Clone Stamp tools. Photographer Amanda Campeanu’s video below explains how to use these tools and clean up misaligned background lines. (She also promotes her course.) I also use TouchRetouch, a great mobile app, for spot removal.

The color changes. One of the best ways to speed up the process of editing a product with multiple colors is to use the best image and then change the color. The video below from Photoshop’s YouTube training channel explains how to use Lightroom to change the color of anything.

Adding shadows can highlight certain products placed on a white background. If you add shadows, avoid darkening the product. Instead, create a realistic shadow that adds depth and dimension to a product.

A reflective shadow, for example, is common on eCommerce homepages and category pages.

Image from of sunglasses with reflective shadow.

Reflective shadows are common with images on home pages and in e-commerce products, such as these sunglasses. Source:

A drop shadow can create a sense of depth and dimension.

Image from of four kitchen knives with drop shadows.

The drop shadows create an impression of depth and dimension, like on these kitchen knives. Source:

Phlearn’s YouTube channel includes helpful tutorials on add shadows to an object and on reflective shadows More precisely.

Additionally, “15 Photoshop Tutorials for Product Photography” by contributor Sig Ueland is a great recap of learning resources.

See “Part 14: Optimization for speed, search”.