Photography marketing

Real estate marketing and beyond

Real estate professionals across the United States have increased their spending and are now investing more money in marketing their listings than before the pandemic. The highest priority for most realtors is making sure they have good photos of the homes they list.

Even so, agents’ willingness to spend money differs by region. In some parts of the United States, real estate professionals place more emphasis on photography. In the West, Northeast and Midwest for example, agents are spending more to list photography services than they did before the COVID-19 pandemic, according to a study by HomeJaba company that provides real estate professionals with on-demand access to professional virtual tours in photos, aerials, 3D and other such services.

HomeJab’s study shows agents in the West are spending 9% more on photography services than before the pandemic began. Agents in the Northeast increased their photography spend by 7.5% and those in the Midwest by 5.6%.

However, the trend has been in the opposite direction in the southwest and southeast, HomeJab found. Agents in these regions are only spending slightly more, or slightly less, on professional real estate photography than before 2021.

HomeJab’s study was fairly comprehensive and involved 43,000 real estate photography assignments completed between 2017 and 2021 across the five major regions of the United States.

The study found that service orders in the real estate listing photography industry have increased overall since the start of the pandemic. He revealed that agents spend an average of $229 on photography for each ad.

Western real estate professionals are the biggest spenders, with their average photography costs averaging $279 per listing order. The map below breaks down the average real estate agent’s photography spend by state:

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The results of the study suggest that agents are generating more revenue from the pandemic-related boom in the real estate market, so they have higher budgets for their marketing efforts.

“Professional orders of real estate listing photographs by real estate agents have clearly remained a vital marketing investment in many of the hottest markets during the COVID-19 outbreak,” said Joe Jesuele, Founder and CEO of HomeJab. “Our research shows that in a time when homes were flying off the shelves and multiple offers were reaching a new high, agents still understood the power of visual images for their real estate marketing.”