Photography marketing

Seylan Tikiri rewards children for the WNPS Wild Kids Backyard Wildlife Photography competition – Adaderana Biz

Encourage children to capture moments of nature

The Backyard Wildlife online photography contest, organized by the Wild Kids initiative of the Wildlife and Nature Protection Society (WNPS) recently concluded for the third year in a row. Seylan Tikiri, Seylan Bank’s main miner savings account, came forward as the official banking partner to award four weekly winners and one overall winner for the most outstanding wildlife and nature photographs captured in the back – courtyards of children’s homes.

Lasting three months, the competition encouraged WNPS Wild Kids to get outside and connect with nature. Entrances showed a plethora of photographed wildlife, including spectacular species of birds, butterflies, lizards, spiders and many more, turning backyards into a red carpet of local wildlife. The competition was open to children aged 6 to 12 and received over 600 entries. Anton Jude Vinushan, Timaandra Bartholomeusz, Thesanya Karunaratne and Samiru Santhuja Rajapakse were named weekly winners, while the latter walked away as the overall winner of the contest.

As one of the pioneers of small savings accounts in the country, Seylan Tikiri keeps abreast of the changing interests of children through the ages. Photography is one of the areas in which children have a strong interest, and the Backyard Wildlife Online Photography Contest was an ideal platform for the bank to partner, reward and encourage children.

Speaking of competition, Gamika De Silva, Deputy Managing Director – Marketing and Sales, Seylan Bank said, “Seylan Tikiri is known for her creative ways of inspiring children to pursue their hobbies and passions, while encouraging them to adopt saving habits and other important aspects that will enrich their lives. As an official banking partner of WNPS, we have carried out several projects that have encouraged children to connect with nature and wildlife. As we also realized that children are increasingly interested in photography, we wanted to merge the two interests and thus brought the Backyard Photography Contest to life.

WNPS launched the “Wild Kids” project with the aim of creating an interest in the environment and highlighting the importance of conservation through educational and fun activities.

Sharing his thoughts on this initiative, Jehan CanagaRetna, President, Society for the Protection of Wildlife and Nature, said: “Connecting to nature and wildlife does not necessarily mean braving the wilderness in search of rare species in remote places. It is present in your own backyard and a good eye for nature can provide an impressive variety of wildlife to observe and photograph. With our Wild Kids project, we want to open up all the opportunities that can fuel the passions and hobbies of children who can connect them to nature and learn to appreciate what surrounds us.

Seylan Tikiri has been a driving force in encouraging children to form the habit of saving for the future, while simultaneously designing a variety of initiatives that help unlock their potential by identifying where children’s interests lie. This is achieved through numerous competitions, workshops, events and partnerships spanning the entire island. Those interested in opening a Seylan Tikiri savings account and following their activities can do so by visiting the Seylan Bank Facebook page, the Bank’s website www.seylan.lk or by calling 011 200 88 88.