Photography marketing

Sony BBC Earth returns with its successful ‘Earth In Focus’ photography competition on World Photography Day

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NATIONAL, AUGUST 19, 2022 (GPN): A picture tells a story worth a thousand words! On this World Photography Day, Sony BBC Earth brings a reason to encourage all photographers. The factual entertainment channel brings back its digital IP based on the photograph “Earth to Focus” only to make it bigger and better. The photography contest will reward photography enthusiasts with passion and precision to capture moments in time.

There are so many things that make people feel alive and seeking the thrill of life is one of them. Taking this as the theme for the current year, “Earth In Focus” will invite participants to ask people to share what gives them the “Thrill of living”! The theme is further divided into sub-categories of Landscape, Adventure, and Wildlife. The month-long contest will be judged by an award-winning wildlife photographer, Rathika Ramasamy.

Winners will receive a swanky Go Pro HERO10 Black as well as a unique opportunity to have their entries featured on the Sony BBC Earth channel and on social media. They will also have access to an exclusive masterclass with Ramasamy.

The latest edition of the competition centered around ‘Freedom in Focus’ and received 2,500 splendid entries on nature, people and recreation. With 1,35,000 votes and 8 lakh pageviews, the contest received a phenomenal response from photography enthusiasts.

So what are you waiting for? Take your chance to show what gives you the thrill of life by sharing your images on https://www.sonybbcearth.com/EarthInFocus

Rohan Jain, Head of Business Operations – Sony AATH and Head – Marketing & Insights, English Cluster, Sony Pictures Networks, said: “Sony BBC Earth is known for delighting its viewers with awe-inspiring visuals and insightful storytelling. With our “Earth In Focus” property, we strive to offer photography enthusiasts a chance to showcase the beauty of nature through their lens. As we enter a new season of this contest, we look forward to engaging with photography enthusiasts and giving them the opportunity to interact with the experts.

“Sony BBC Earth is known for delighting its viewers with awe-inspiring visuals and insightful storytelling. With our “Earth In Focus” property, we strive to offer photography enthusiasts a chance to showcase the beauty of nature through their lens. As we enter a new season of this contest, we look forward to engaging with photography enthusiasts and giving them the opportunity to interact with the experts,” he added.