Photography marketing

Sunway Property partners with PSFKL to organize a photography contest

PETALING JAYA (April 13): Sunway Property has collaborated with Persatuan Fotografi Selangor dan KL (PFSKL) to host a wellness-themed photography contest at Sunway Serene, Petaling Jaya.

The competition which aims to showcase Sunway Serene facilities that promote self-care and wellness in its communities runs until May 25, 2022 with up to RM10,000 in prize money.

“We hope the photography contest will help shine a light on the importance of creating unique meditative moments in the midst of nature every day to promote self-care and well-being within our community,” said Gerard Yuen. , brand marketing director Sunway Property.

“Sunway Serene’s lakeside development is built around the theme of wellness and nature, inspiring our community to include both of these elements in their daily routine. The photography competition aims to remind everyone that these are important aspects of our lives even as we enter the endemic phase,” Yuen added.

Meanwhile, PFSKL Chairman Ng Wei Lee said the photography contest also aims to capture well-being as an important aspect of life.

“Photography is a way to show things from a different perspective and allows people to share their ideas and inspiration with others. Photographs document moments of fun, happiness and love, and now we use them to document another important aspect of life – well-being,” Ng said.

Sunway Serene Park was previously an abandoned water retention pond. It was restored and beautified as part of Sunway Property’s urban renewal project with an investment of RM10 million.

Once beautified, the park is equipped with facilities that promote the theme of wellness for the improvement of the lifestyle of its community. Among the facilities you will find a 1.2 km jogging track, a bike path, lush vegetation and a 15-acre lake.

Additionally, Sunway Property has also installed trash traps to improve the hydraulic flow of the lake, adding aquatic plants to improve the ecosystem, and transplanting trees.

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