Calling all New York creatives, a new photography studio has opened and has already welcomed brands like Ralph Lauren, One Kings Lane and Kiehl’s during its soft launch. Swift Studios, located on Broadway in the heart of the Flatiron District, is a new photography, events and creative space founded by former editor and stylist Erin Swift and fashion entrepreneur Anna Livermore. Designed in collaboration with Brooklyn’s Studio Den Den, the 12,000 square foot walk-through space, lit by expansive windows on all sides, is a one-of-a-kind experience that’s as suitable for meetings and coworking as it is. is at the actual photo shoots.
A curvaceous sunken lounge and cafe bolster reception, while beyond is a rich studio ecosystem. There are twin mini studios with window walls, a 1,700 sq. rain and three vanities including a false sink. For food and lifestyle content, there’s both a functional prep kitchen and a 1,200 square foot firing kitchen with sleek GE appliances, Caesarstone countertops, handmade Fireclay tiles, Boxi by Semihandmade cabinets, Benjamin Moore paints and Hennepin Made lighting. The star, however, is the colonnade, a sunlit hallway with architectural arches just waiting to be scrolled. Throughout, the design is contemporary, effortless and adaptable to a range of aesthetics. “Our mission was to create a beautiful space that makes it easy for creative people to create,” says Livermore. The little extra: the studio is associated with The Prop Workshop, located in the same building a few floors above, which makes it a one-stop shop.