Photography marketing

The power of photography in digital marketing

Along with society’s growing reliance on the internet and the growing popularity of digital platforms, digital marketing has become one of the most prominent forms of advertising in the United States and around the world. Digital Marketing in the United States accounts for about two-thirds of all ad spend. In the United States alone, in 2020, approximately $ 356 billion was spent on digital advertising, with this figure expected to rise to $ 460 billion by 2024. Of that 2020 amount, $ 48.12 billion was spent on digital advertising through social media platforms and Instagram photo sharing platform accounted for $ 9.45. billion of that. Additionally, 51% of consumers who use Instagram, Facebook, and other social media platforms have been enticed to purchase products through digital marketing.

Since digital marketing already accounts for the bulk of advertising in the United States and will only increase its share of the advertising market, businesses or individuals looking to sell products using online services should benefit made use of the various digital marketing tools available to them.

Product photography

The boom in social media and photo-sharing platforms like Instagram proves a generally understood fact as people react to visual content. The simple reason is that it captures and holds our attention better than written content. It also provides more information about a product in a shorter timeframe, if it is done well. Therefore, anyone looking to grow their business should embrace these visual tools. Product photography can be used both online and offline to sell your products. Online, it is a powerful tool for e-commerce and digital marketing. Unless you have in-house photography and marketing expertise, you may want to consider outsourcing your product photography needs to a product photography service provider.

The quality of product photographs is extremely important. First, the images become associated with the brand. A high quality image suggests a high quality brand to the consumer. Considering the attraction potential of visual content, it’s doubly important to ensure that the visual content is of high quality. Second, neither Tiffany’s most well-adorned engagement band nor Tesla’s latest innovation will look particularly impressive if photographed with the wrong lens or in poor light. In other words, even the best quality products can look cheap if they aren’t photographed well. Product photography should not only reflect the true quality of a product, but also improve it, thus making it much more attractive to consumers.

Product photography is an important part of B2B and B2C business ventures. Therefore, whether you are looking to sell products to retailers or direct to consumers, a reliable partner will be crucial. Well-established companies such as Fallon Industries, which have worked with over 100 product companies for over a decade, may be the more reliable choice. Fallon Industries also has an added incentive to ensure the quality of product photographs, as their compensation is based entirely on commission.

Video production

Another valuable tool in digital marketing is video content marketing. This can include anything from branded videos to instructional videos, and can be short enough to fit in an Instagram ad or longer if used before a Youtube video. Making sure the video content is compelling is the only way to stop potential customers from swiping to the left or selecting the dreaded ‘ignore ad’ button. Once again, a trusted digital marketing provider will be absolutely essential.

Graphic design

To complete the digital marketing toolbox, businesses should use graphic design tools and graphic designers. Graphic design encompasses various marketing or branding tools that can be used online, such as designing logos or infographics.

A digital marketing service provider which offers all of these and other services, product photography, videography, graphic design, web design, etc., can provide your business with the most comprehensive and effective digital marketing content.

Final thoughts

Almost every industry and every type of business transaction has at least one online element. Where the customer goes, marketing must follow, lest businesses lose their existing customer base and fail to attract new customers. This is why digital marketing techniques such as product photography have increased dramatically. However, tools like product photography are only effective if they are executed well. Companies should therefore be careful to appoint reliable service providers such as Fallon Industries with an established base and the added financial bonus of a commission-based payment structure.