Toilet paper company Who Gives a Crap has come up with a new way to display nature photography.
Earth: A limited-edition toilet paper is wrapped in stunning animal photography that celebrates the natural wonders of the Earth.
“From flying frogs to flamboyant mushrooms to something called Fagradalsfjall, it’s a whole biosphere in a box. writes the company.
“Earth is out of this world. Give this fantastic planet of ours the daily standing ovation it deserves – even if your back is slightly busy.
Who Gives a Crap’s photography offering includes 24 unique wrap designs containing a roll of bamboo. Each roll shines a light on a captivating corner of the Earth, with full-color photos, fascinating eco-facts, and even some tips “to help mother nature keep this place pristine.”
While the company’s tongue-in-cheek marketing may be playful, there’s a serious problem behind the Australian company’s offering.
“The wonders of our world may seem endless, but its resources certainly are not,” the company says.
“At the current rate of deforestation, the world’s rainforests – home to more than half of all species on Earth – could be gone by 2100. By making our toilet rolls with sustainable materials like 100% bamboo , we’ve helped keep the equivalent of more than 843,000 trees rooted where mother nature intended.
Who Gives a Crap says it will donate 50% of its profits and ship its 100% recycled materials via carbon neutral means.
Cool nature photos will only be on the toilet paper wrapper. “We wouldn’t want anyone wiping their butt with inks or dyes,” the company adds.
As reported by digital camera world, Who Gives a Crap was launched in 2012 when co-founders Simon, Danny and Jehan discovered that around 2.4 billion people around the world lacked access to a toilet. A decade later, that figure has now fallen to 2 billion, so there are signs of progress.
Who Gives a Crap toilet paper is slightly more expensive than your standard rolls, but 50% of its profits are donated to building toilets and improving water sanitation around the world.
A box of special edition paper costs $55, which equates to $1.14 a roll and can be ordered from the company. website.