Waiters and waitresses are more likely to be asked if they could take a group photo – so Hilton staff are trained on how to take the perfect shot
Image: Roger Moukarzel)
The Brits revealed the most common photographic errors, including cutting off people’s heads and fingers on the lens.
A survey of 2,000 adults found that not everyone was in the photo, poor focus and only one photo instead of having several to choose from also made the list of top mistakes.
In a bid to get the winning photo, the average adult will retake a photo three times – but 59% are still unhappy with the end results.
It also emerged that on average 38% of photos of loved ones captured by waiters and waitresses are deemed “bad”.
The study was commissioned by Hilton to mark the launch of its “Waitographer” initiative – which has so far seen nearly 700 team members around the world receive training on how to capture the perfect image, by the famous photographer Roger Moukarzel.
Fred Sirieix, TV presenter and former Managing Director of Galvin at Windows, London Hilton on Park Lane, said: “Hospitality is about creating amazing experiences for guests.
“What a fabulous idea to not only deliver that experience, but to help capture it so it can be treasured forever and shared with your social media followers.
“I’m thrilled to be working with my old friends at Hilton on ‘Waitographer’ and have seen firsthand the great results of the training.”
The study also found that half of adults are looking to take even more snaps to capture special moments with friends and family.
More than six in ten (62%) want more photos with loved ones to capture special moments, while two in five want to commemorate an event.
A quarter want more photos they can print out and display at home, while 14% are looking forward to more snaps to make others jealous.
But Britons estimate that more than a quarter (28%) of the photos that fill their camera roll are of substandard quality, equating to a whopping 140 billion shots nationwide.
The research, conducted via OnePoll, also identified restaurants as the setting most likely to ask someone to take a group photo (22%).
Emma Banks, Vice President of F&B Strategy and Development for Hilton, EMEA, said: “We all felt this disappointment to see what could have been an incredible image spoiled by poor photography skills, so we are delighted to provide the answer.
“Whether you visit our hotels for a stay or just a meal, we want great memories to last beyond this moment and stay with our guests forever – and we know that a great photo can create that lasting memory.
“We look forward to expanding this initiative even further to help combat mis-taken photos globally, so guests can rest assured that their memories will be captured perfectly at the Hilton.”
ROGER MOUKARZEL’S BEST TIPS FOR A PERFECT PHOTO:
- APPROACH INSTEAD OF ZOOMING. Avoid blurry or pixelated images by moving away from the zoom button and closer to the people you’re capturing.
- GET THE RIGHT EXPRESSIONS. It’s your job to capture the perfect moment – interact with the people you photograph, make them smile or laugh.
- CLEAN THE LENS. Even the smallest dirt can impact the quality of the final image. Use a soft fabric or cloth, as rough fabrics will impact image quality.
- BURST MODE PHOTO. If you don’t want to miss a moment, why not take multiple shots at once? Just press and hold the shutter button, and to stop, just release – it’s a great way to ensure there’s at least one shot everyone likes.
TOP 10 PHOTOGRAPHIC MISTAKES, ACCORDING TO THE BRITISH:
- Cut off people’s heads
- Don’t put everyone in the picture
- The image quality is low, for example it is blurry
- Finger on camera lens
- Take just one shot – not multiple shots so you can choose the best
- The photographer does not seem to care about the result
- Not thinking about angles – for example a standing waiter taking a picture of a seated group, or they taking the picture under the chin
- Not knowing how to use your phone’s camera
- take it too fast
- Standing too far