Photography marketing

Why high-quality product photography is essential for brands to stand out

Retailers and brand owners both need to present their products in the best possible light for the best shopping experience – and also to stand out in a highly competitive and crowded online marketplace.

Consumers expect more when shopping online. They want to see the products clearly and also look at the product information to relate it to their individual needs and circumstances.

If product images are blurry or out of focus and consumers cannot see products clearly in detail and from different angles, they are less likely to make a purchase. When it comes to food and grocery products, including alcohol, if consumers cannot access on-pack information such as ingredients, allergens, and nutritional information, they are also unable to make informed decisions. about the products they buy.

GS1 Australia’s product photography department provides high quality photography across all industries and sectors, both in-house and on-site. With innovative, bespoke photography to differentiate products online, GS1 Australia specializes in lighting, spritzing, for alcohol, and conceptual and stylized photography for digital and print.

Professional 2D and 3D images allow consumers to view products from different angles, resulting in an enhanced online experience while boosting online sales. Brand owners can showcase key product features and attributes using high-resolution images and share them with business partners, including major retailers.

GS1 Australia also offers Content Creation, a service that helps brand owners produce, manage and share product images and all packaging data for digital marketing and e-commerce.

High-quality photography and packaging information, including ingredients, nutritional panel and allergens, are essential for major retailers’ online platforms. But it’s not only retailers who expect high-quality photography, online marketplaces also have specific requirements. For example, GS1 provides high-quality, compliant photography to Amazon, so brand owners can upload product images to Amazon with confidence that they will meet their customers’ requirements.

GS1 is also the only official licensed barcode supplier authorized to supply barcodes for Amazon in Australia. Learn more.

About the Author: Mark Blitenthall is Head of Services and Customer Engagement at GS1 Australia.