Photography marketing

Zenfolio and Format unite in their support for photography

MENLO PARK, Calif., Nov. 10, 2022 (GLOBE NEWSWIRE) — Zenfolio and Formatthe leading provider of websites and business resources for photographers, artists and creative professionals, is developing a popular program offering over $1 million in subscriptions to support students and teachers.

Zenfolio launched the initiative in 2021 to build the future of the photography industry by equipping students with professional business resources. Now, Zenfolio and Format are expanding the curriculum to include students and teachers of fine arts, design, and architecture.

“The best way to encourage a photography or creative arts student to become a professional is to help launch their career with professional-level resources,” said John Loughlin, CEO of Zenfolio. “Last year, we gave away $1 million worth of subscriptions to one of our most popular service plans to help build the future of photography, and now we’re happy to give that gift to fine arts, design and architecture students on the Format platform.”

Students and teachers who take advantage of the Zenfolio and Format offering will have access to resources to create their own professional-level website using the latest design templates. They will be able to launch custom portfolios, create projects or client galleries, and have access to tutorials and support. These services will give students a head start in their careers and create a business base that can grow with them as their vocation grows.

Photography students and teachers can get a free one-year subscription to the Zenfolio Portfolio plan here.

“The style, simplicity and incredible support structure that Zenfolio offers is what attracted me to this software. I am a recent convert to Zenfolio and I already love the results. As a photographer wishing to show people my style and offerings, Zenfolio provides the perfect platform and it was so easy to produce my site. Joe Fontenot, photographer

Now that the gifting program is expanding, students and teachers of creative arts, design and architecture can sign up for a one-year Format plan here.

“I’ve been using Format for almost five years to grow my creative practice, and their easy-to-use website building platform has supported my transition from student to professional. I can easily upload projects to my site with no hassle! J love the customization options available, which allow me to communicate my brand and offering to clients and keep things consistent between print and digital I lecture at universities and have recommended Format to current students looking to present their folios in a professional manner.” – Nathan Ward, artist/paper designer

“Format is a great partner in how they contribute to how emerging artists and designers can share their talents. They provide OCAD University students with access to an easy-to-use, professional-grade platform that not only enhances the online profile of an individual’s creative practice, but also measurably improves employment outcomes. and other important markers of career success. – Zev Farber, Director, RBC Center for Emerging Artists & Designers, OCAD University.

After joining forces in late 2021, Zenfolio and Format lead the market serving creative professionals across a wide variety of disciplines. The Million Dollar Gift Subscription Program will encourage and cultivate the next generation of photographers, artists, designers and architects.

About the format

Format is a web portfolio builder for creative professionals. Recognized globally by photographers, artists, designers and other creative professionals as a leading web-based platform, Format is integrated with the design, marketing and studio management tools needed to support a creative business. Format specializes in portfolio websites. Our templates and tools are designed to streamline the process of creating and maintaining a visual portfolio, while offering tons of customization tools. Format was acquired by Zenfolio in 2021.

About Zenfolio

Zenfolio Inc. offers advanced professional solutions that allow photographers to easily show, share and sell their images. For nearly two decades, Zenfolio has proudly served photographers around the world. Zenfolio trademarks and services include Formata portfolio website solution with marketing and studio management tools for all creative professionals,, advanced artificial intelligence technology simplifies the grouping, evaluation and elimination of images, PhotoBooker.coma resource for finding and booking local photographers, and Print marketan online gallery that sells museum-quality prints from artists and photographers around the world.